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PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, STORE ATMOSPHERE, DAN E-WOM TERHADAP PROSES KEPUTUSAN PEMBELIAN (SURVEI TERHADAP KONSUMEN ZENBU-HOUSE OF MOZARU PARIS VAN JAVA, BANDUNG)
8 references·2 citing·44 second hop
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, STORE ATMOSPHERE, DAN E-WOM TERHADAP PROSES KEPUTUSAN PEMBELIAN (SURVEI TERHADAP KONSUMEN ZENBU-HOUSE OF MOZARU PARIS VAN JAVA, BANDUNG) (2019)PENGARUH KUALITAS PELAYANAN, KUALITAS PRO…Perilaku Konsumen dan Strategi Pemasaran (2013)Perilaku Konsumen dan Strateg…Bittersweet! Understanding and Managing Electronic Word of Mouth (2013)Bittersweet! Understanding an…What drives word‐of‐mouth in restaurants? (2010)What drives word‐of‐mouth in …Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations (2010)Restaurant experiences trigge…e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context (2010)e‐WOM Scale: word‐of‐mouth me…Metode penelitian bisnis (pendekatan kuantitatif, kualitatif dan R&D) (2009)Metode penelitian bisnis (pen…Marketing Leadership in Hospitality: Foundations and Practices (1989)Marketing Leadership in Hospi…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…The Effect of Brand Ambassador, Website Quality, and E-WOM on Purchase Decision in Shopee E-commerce (2022)The Effect of Brand Ambassado…Electronic Word of Mouth, Promosi Melalui Media Instagram dan Kualitas Produk Terhadap Keputusan Pembelian (2021)Electronic Word of Mouth, Pro…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Behavioral Consequences of Service Quality (1996)Hospitality and Tourism Online Reviews: Recent Trends and Future Directions (2015)The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce (2019)Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)Classifying Services to Gain Strategic Marketing Insights (1983)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Evolving to a New Dominant Logic for Marketing (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Does Social Interaction Affect Consumer Decisions on Social Commerce Sites (2015)How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM (2018)The effects of perceived justice on complainants' negative word-of-mouth behavior and repatronage intentions (1993)Customer satisfaction and its measurement in hospitality enterprises (1999)A multi-stage model of word-of-mouth influence through viral marketing (2008)The vital components of restaurant quality that affect guest satisfaction (2013)Comparing face-to-face and electronic word-of-mouth in destination image formation (2017)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)A great place to work!? Understanding crowdsourced employer branding (2016)Transforming celebrities through social media: the role of authenticity and emotional attachment (2016)Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation (2019)Manajemen Pemasaran 2 (2002)Metode Penelitian Kuantitatif (2018)Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada JNE Cabang Bandung [The Influence of Service Quality on Customer Satisfaction at JNE Branch in Bandung] (2016)3월 1일의 밤은 대한민국의 봄이었다 — 권보드래, 3월 1일의 밤: 폭력의 세기에 꾸는 평화의 꿈 (돌베개, 2019) — (2019)COVID-19 dan Implikasi Bagi Usaha Mikro, Kecil, dan Menengah (2020)PENGARUH E-SERVICE QUALITY DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK EMINA (Studi Pada Remaja Di Kota Surabaya) (2022)Pengaruh Electronic Word Of Mouth (E-WOM), Perceived Quality, dan Social Media Marketing Terhadap Keputusan Pembelian Produk Mayoutfit (2023)Electronic word-of-mouth in hospitality and tourism management (2007)The effect of electronic word of mouth on brand image and purchase intention (2012)E-WOM and Accommodation (2013)PENGARUH PROMOSI DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DENGAN SHOPPING EMOTION SEBAGAI VARIABEL INTERVENING STUDI KASUS DI MATAHARI DEPARTMENT STORE CABANG SUPERMALL SURABAYA (2013)PENGARUH CAR,NPF DAN FDR TERHADAP PROFITABILITAS BANK SYARIAH DI INDONESIA (2018)PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PENGUNJUNG DALAM MENGGUNAKAN JASA HOTEL RIZEN KEDATON BOGOR (2018)PENGARUH KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (2016)Penerapan Marketing Mix sebagai Strategi Pemasaran Jasa Pendidikan di MAN 1 Yogyakarta (2019)The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang (2020)
this work references cited by second hop

References

  • 1985Problems and Strategies in Services Marketing2,824 cited
  • 2010e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context798 cited
  • 2010Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations681 cited
  • 2013Perilaku Konsumen dan Strategi Pemasaran595 cited
  • 2009Metode penelitian bisnis (pendekatan kuantitatif, kualitatif dan R&D)500 cited
  • 1989Marketing Leadership in Hospitality: Foundations and Practices293 cited
  • 2013Bittersweet! Understanding and Managing Electronic Word of Mouth200 cited
  • 2010What drives word‐of‐mouth in restaurants?92 cited

Cited by

  • 2021Electronic Word of Mouth, Promosi Melalui Media Instagram dan Kualitas Produk Terhadap Keputusan Pembelian12 cited
  • 2022The Effect of Brand Ambassador, Website Quality, and E-WOM on Purchase Decision in Shopee E-commerce11 cited

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