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“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research
16 references·0 citing·48 second hop
“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research (2019)“Branded, biased and it wants to sell a p…Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising (2015)Going Native: Effects of Disc…Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses (2012)Sponsorship Disclosure: Effec…Interrater reliability: the kappa statistic (2012)Interrater reliability: the k…Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011)Reconsidering Advertising Lit…Experimental methods: Between-subject and within-subject design (2011)Experimental methods: Between…The qualitative content analysis process (2008)The qualitative content analy…An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing (2008)An Examination of the Effects…Three Approaches to Qualitative Content Analysis (2005)Three Approaches to Qualitati…AD SKEPTICISM: The Consequences of Disbelief (2005)AD SKEPTICISM: The Consequenc…WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)WHY DO PEOPLE AVOID ADVERTISI…Guidelines for the Process of Cross-Cultural Adaptation of Self-Report Measures (2000)Guidelines for the Process of…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)A Continuum of Impression For…Category-based and attribute-based reactions to others: Some informational conditions of stereotyping and individuating processes (1987)Category-based and attribute-…Features of similarity. (1977)Features of similarity.Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Attitude-behavior relations: A theoretical analysis and review of empirical research. 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References

  • 2005Three Approaches to Qualitative Content Analysis44,511 cited
  • 2008The qualitative content analysis process22,573 cited
  • 2012Interrater reliability: the kappa statistic19,799 cited
  • 2000Guidelines for the Process of Cross-Cultural Adaptation of Self-Report Measures14,511 cited
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  • 1990A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation3,365 cited
  • 2011Experimental methods: Between-subject and within-subject design1,465 cited
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  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?828 cited
  • 2015Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising635 cited
  • 2005AD SKEPTICISM: The Consequences of Disbelief544 cited
  • 2011Reconsidering Advertising Literacy as a Defense Against Advertising Effects400 cited
  • 2012Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses400 cited
  • 2008

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An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
313 cited
  • 1987Category-based and attribute-based reactions to others: Some informational conditions of stereotyping and individuating processes313 cited
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