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The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising
16 references·8 citing·52 second hop
The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising (2019)The Image Realism Effect: The Effect of U…Construal-level theory of psychological distance. (2010)Construal-level theory of psy…Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty (2008)Modeling Web Site Design Acro…Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages (2006)Using the Limited Capacity Mo…Your Highness: Vertical Positions as Perceptual Symbols of Power. (2005)Your Highness: Vertical Posit…IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion (2004)IMAGINE YOURSELF IN THE PRODU…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)Heart and Mind in Conflict: t…A hot/cool-system analysis of delay of gratification: Dynamics of willpower. (1999)A hot/cool-system analysis of…On the relations between seen objects and components of potential actions. (1998)On the relations between seen…Measuring emotion: The self-assessment manikin and the semantic differential (1994)Measuring emotion: The self-a…Cognitive Load Theory and the Format of Instruction (1991)Cognitive Load Theory and the…Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…On cognitive busyness: When person perceivers meet persons perceived. (1988)On cognitive busyness: When p…Cognitive Load During Problem Solving: Effects on Learning (1988)Cognitive Load During Problem…The Effects of Product Class Knowledge on Information Search Behavior (1985)The Effects of Product Class …Categorization of Natural Objects (1981)Categorization of Natural Obj…Unlocking the secrets of green semiotics: The revolutionary power of eco-symbols in transforming consumer perceptions and catalyzing behavioral shifts in emerging markets (2024)Unlocking the secrets of gree…The power of generative marketing: Can generative AI create superhuman visual marketing content? (2024)The power of generative marke…Realistic or not? The impact of packaging images on the acceptance of insect-based food products (2024)Realistic or not? The impact …Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers (2024)Narrate, Act, and Resonate to…Cross-media advertising strategies and brand attitude: the role of cognitive load (2023)Cross-media advertising strat…Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products (2022)Novel products and advertisin…Psychological distance as a working tool for managers (2021)Psychological distance as a w…Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation (2020)Speed Up, Size Down: How Anim…Feeling and thinking: Preferences need no inferences. (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Cognitive, Affective, and Attribute Bases of the Satisfaction Response (1993)Consumer Choice between Hedonic and Utilitarian Goods (2000)Risk as feelings. 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this work references cited by second hop

References

  • 1988Cognitive Load During Problem Solving: Effects on Learning10,975 cited
  • 1994Measuring emotion: The self-assessment manikin and the semantic differential9,531 cited
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  • 1999A hot/cool-system analysis of delay of gratification: Dynamics of willpower.2,930 cited
  • 1991Cognitive Load Theory and the Format of Instruction2,894 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 1999Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making2,044 cited
  • 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
  • 1981Categorization of Natural Objects1,990 cited
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  • 1988On cognitive busyness: When person perceivers meet persons perceived.1,088 cited
  • 2004IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion832 cited
  • 2008Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty766 cited

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2006
Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages
731 cited
  • 2005Your Highness: Vertical Positions as Perceptual Symbols of Power.708 cited
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    • 2024Unlocking the secrets of green semiotics: The revolutionary power of eco-symbols in transforming consumer perceptions and catalyzing behavioral shifts in emerging markets14 cited