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Straight to the Heart Of Your Target Audience
10 references·0 citing·52 second hop
Straight to the Heart Of Your Target Audience (2019)Straight to the Heart Of Your Target Audi…Instagram photos reveal predictive markers of depression (2017)Instagram photos reveal predi…With big data comes big responsibility (2014)With big data comes big respo…Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context (2014)Consumers’ Response to Commer…Coaching the toxic leader. (2014)Coaching the toxic leader.Personalized Persuasion (2012)Personalized PersuasionMore than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates (2012)More than Words: The Influenc…The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization1 (2006)The Personalization Privacy P…How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising (2006)How to Capture the Heart? 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References

  • 2006The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization11,249 cited
  • 1985Mood States and Consumer Behavior: A Critical Review1,046 cited
  • 2012More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates739 cited
  • 2017Instagram photos reveal predictive markers of depression519 cited
  • 2012Personalized Persuasion502 cited
  • 2006How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising448 cited
  • 2014Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context95 cited
  • 2014Coaching the toxic leader.45 cited
  • 1997Recency Planning26 cited
  • 2014With big data comes big responsibility21 cited

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