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THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS
16 references·8 citing·37 second hop
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS (2019)THE INFLUENCE OF ELECTRONIC WORD OF MOUTH…Online hotel booking: The effects of brand image, price, trust and value on purchase intentions (2015)Online hotel booking: The eff…The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)The influence of the quality …The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)The Effect of Store Image and…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…How Brand Community Practices Create Value (2009)How Brand Community Practices…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…The implications of socialization and integration in supply chain management (2005)The implications of socializa…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …The impact of brand credibility on consumer price sensitivity (2002)The impact of brand credibili…Internet forums as influential sources of consumer information (2001)Internet forums as influentia…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsMarketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing Brand Equity (1991)Managing Brand EquityThe mediating role of perceived value and social media word-of-mouth in the relationship between perceived quality and purchase intention (2022)The mediating role of perceiv…The Effect of Brand Image on Online Purchase Decision with Mediation Word of Mouth on Fashion Products in Denpasar-Bali Province (2022)The Effect of Brand Image on …Strategic entrepreneurship for achieving customers repurchase intention amidst pandemic COVID-19 on digital multi-sided platform: A case of Traveloka (2022)Strategic entrepreneurship fo…PENGARUH BRAND IMAGE, ELECTRONIC WORD OF MOUTH (E-WOM) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINUM GALON CRYSTALLINE PADA PT. PANCARAN KASIH ABADI (2022)PENGARUH BRAND IMAGE, ELECTRO…Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier (2022)Effect of Brand Positioning, …The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda City (2021)The Effect of Electronic Word…Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets (2021)Role of perceived corporate s…BRAND IMAGE MEMEDIASI HUBUNGAN E-COMMERCE DENGAN KEPUTUSAN PEMBELIAN KONSUMEN (2020)BRAND IMAGE MEMEDIASI HUBUNGA…Situated Learning (1991)Situated Learning: Legitimate Peripheral Participation. (1994)Evolving to a New Dominant Logic for Marketing (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The psychology of interpersonal relations. (1958)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Electronic word-of-mouth in hospitality and tourism management (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)What Makes Online Content Viral? (2011)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Communication and Control Processes in the Delivery of Service Quality (1988)Partial Least Squares Structural Equation Modeling (2017)
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  • 2002The impact of brand credibility on consumer price sensitivity

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563 cited
  • 2015Online hotel booking: The effects of brand image, price, trust and value on purchase intentions529 cited
  • Cited by

    • 2021Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets40 cited
    • 2022Strategic entrepreneurship for achieving customers repurchase intention amidst pandemic COVID-19 on digital multi-sided platform: A case of Traveloka19 cited
    • 2022Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier19 cited
    • 2022The mediating role of perceived value and social media word-of-mouth in the relationship between perceived quality and purchase intention18 cited
    • 2022PENGARUH BRAND IMAGE, ELECTRONIC WORD OF MOUTH (E-WOM) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINUM GALON CRYSTALLINE PADA PT. PANCARAN KASIH ABADI13 cited
    • 2021The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda City12 cited
    • 2022The Effect of Brand Image on Online Purchase Decision with Mediation Word of Mouth on Fashion Products in Denpasar-Bali Province11 cited
    • 2020BRAND IMAGE MEMEDIASI HUBUNGAN E-COMMERCE DENGAN KEPUTUSAN PEMBELIAN KONSUMEN11 cited