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The critical music fan: the role of criticality in collective constructions of brand loyalty
16 references·0 citing·37 second hop
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References

  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 2010Production, Consumption, Prosumption2,074 cited
  • 1992Textual poachers : television fans & participatory culture1,999 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,418 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 2017Ethnography and Participant Observation1,146 cited
  • 2001Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 11,051 cited
  • 2003Customer loyalty and customer loyalty programs858 cited

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  • 1999On the Varieties of National Attachment: Blind Versus Constructive Patriotism849 cited
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