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Bridging marketing theory - practice gap to enhance firm performance: Introduction to the special issue
16 references·4 citing·47 second hop
Bridging marketing theory - practice gap to enhance firm performance: Introduction to the special issue (2019)Bridging marketing theory - practice gap …A Framework for Conceptual Contributions in Marketing (2019)A Framework for Conceptual Co…Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…Reinventing Marketing to Manage the Environmental Imperative (2011)Reinventing Marketing to Mana…Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011)Impact of Emerging Markets on…A Framework for Conceptual Contributions in Marketing (2011)A Framework for Conceptual Co…Understanding the Marketing Department's Influence within the Firm (2009)Understanding the Marketing D…The Decline of Conceptual Articles and Implications for Knowledge Development (2009)The Decline of Conceptual Art…Co‐creating unique value with customers (2004)Co‐creating unique value with…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Index Construction with Forma…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…"Paradigms Lost": On Theory and Method in Research in Marketing (1983)"Paradigms Lost": On Theory a…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Why great service is difficult to achieve: insights from theory and practice (2023)Why great service is difficul…Understanding and conceptualising the daily work of human resource practitioners (2022)Understanding and conceptuali…Impact of social media technologies on environmental collaboration and green innovation: a mediation–moderation model (2022)Impact of social media techno…The effect of technology, information, and marketing on an interconnected world (2021)The effect of technology, inf…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Application of confirmatory factor analysis to the study of self-concept: First- and higher order factor models and their invariance across groups. 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(1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Possessions and the Extended Self (1988)Literature review as a research methodology: An overview and guidelines (2019)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Co-creation experiences: The next practice in value creation (2004)A Strategic Framework for Customer Relationship Management (2005)Consumer engagement in a virtual brand community: An exploratory analysis (2011)User Acceptance of Information Technology: Toward A Unified View1 (2003)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
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  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
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  • 2019A Framework for Conceptual Contributions in Marketing

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581 cited
  • 2009The Decline of Conceptual Articles and Implications for Knowledge Development579 cited
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    • 2021The effect of technology, information, and marketing on an interconnected world17 cited