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MARKA FAYDASININ MARKA TUTUMU VE SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİLERİ
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MARKA FAYDASININ MARKA TUTUMU VE SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİLERİ (2019)MARKA FAYDASININ MARKA TUTUMU VE SATIN AL…Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Influence of brand signature,…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)The influences of electronic …PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)The Effect of Store Image and…The impact of brand equity on brand preference and purchase intentions in the service industries (2009)The impact of brand equity on…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Customer repurchase intention (2003)Customer repurchase intentionBrand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers (2000)A Structural Analysis of Valu…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Services Marketing: Integrating Customer Focus Across the Firm (1996)Services Marketing: Integrati…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityStrategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Dimensions of Consumer Expertise (1987)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Emotional Branding and the Strategic Value of the Doppelgänger Brand Image (2005)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Cognition and Categorization (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Coefficient Alpha and the Internal Structure of Tests (1951)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evolving to a New Dominant Logic for Marketing (2003)Service logic revisited: who creates value? And who co‐creates? (2008)Understanding Customer Experience Throughout the Customer Journey (2016)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
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References

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  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
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  • 2018Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance541 cited
  • 2011The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude520 cited
  • 2009The impact of brand equity on brand preference and purchase intentions in the service industries

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402 cited
  • 2000A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers394 cited
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