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The green purchase intention of Tupperware products: the role of green brand positioning
16 references·4 citing·47 second hop
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research3,866 cited
  • 2013Why sustainability is now the key driver of innovation1,799 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
  • 1996The link between green purchasing decisions and measures of environmental consciousness1,038 cited
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  • 2010Building Sustainable Organizations: The Human Factor862 cited
  • 2010Green marketing strategies: an examination of stakeholders and the opportunities they present754 cited
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  • 2007A hierarchical analysis of the green consciousness of the Egyptian consumer567 cited
  • 1999Sustainable Marketing: Managerial-Ecological Issues385 cited
  • 2009Awareness of Eco-label in Malaysia’s Green Marketing Initiative

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328 cited
  • 2010Hybrid car purchase intentions: a cross‐cultural analysis268 cited
  • 1995Ecoscale: A scale for the measurement of environmentally responsible consumers244 cited
  • Cited by

    • 2024Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing16 cited
    • 2020Predicting green product purchase: Applying a Cognitive-Affective-Behavior hierarchy8 cited
    • 2021Construcción de marcas verdes: Preocupación de las organizaciones por el cuidado y protección ambiental7 cited
    • 2023Green Brand Positioning and Attitude towards Green Brands: Mediating Role of Green Brand Knowledge among Green Consumers in the Kathmandu Valley7 cited