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The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention
16 references·2 citing·48 second hopsampled
The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention (2019)The Impact of Perception Related Social M…How smartphone advertising influences consumers' purchase intention (2018)How smartphone advertising in…Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation (2017)Measuring consumer perception…A study on the effects of social media marketing activities on brand equity and customer response in the airline industry (2017)A study on the effects of soc…The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y (2014)The Impact of Social Media Ma…The effect of website features in online relationship marketing: A case of online hotel booking (2014)The effect of website feature…Examining the drivers and brand performance implications of customer engagement with brands in the social media environment (2014)Examining the drivers and bra…Brand strategies in social media (2014)Brand strategies in social me…A study of the impact of social media on consumers (2014)A study of the impact of soci…Managing Brands in the Social Media Environment (2013)Managing Brands in the Social…To be or not to be in social media: How brand loyalty is affected by social media? (2012)To be or not to be in social …How to transform consumers into fans of your brand (2012)How to transform consumers in…Customer engagement, buyer‐seller relationships, and social media (2012)Customer engagement, buyer‐se…Customer engagement in a Facebook brand community (2012)Customer engagement in a Face…The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)The Effect of Store Image and…Co‐creating value through customers' experiences: the Nike case (2008)Co‐creating value through cus…Collaborating to create: The Internet as a platform for customer engagement in product innovation (2005)Collaborating to create: The …Misaligned perceptions: Reverse effect of agricultural product brand image on consumer purchase intentions (2025)Misaligned perceptions: Rever…Determinants of Behavioral Intention in Augmented Reality Filter Adoption: An Integrated TAM and Satisfaction–Loyalty Model Approach (2025)Determinants of Behavioral In…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Social commerce constructs and consumer's intention to buy (2015)Consumer behavior in social commerce: A literature review (2016)THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY (2018)The Nature of the Firm (1937)The Economic Institutions of Capitalism (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Social media competitive analysis and text mining: A case study in the pizza industry (2013)A Generalized Multidimensional Scale for Measuring Customer Engagement (2014)Social media engagement behaviour: a uses and gratifications perspective (2015)Building Theories from Case Study Research (1989)Qualitative Data Analysis: An Expanded Sourcebook (1994)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Discovery of Grounded Theory (2017)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Social Media Metrics — A Framework and Guidelines for Managing Social Media (2013)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)The Strength of Weak Ties (1973)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The effect of electronic word of mouth on brand image and purchase intention (2012)Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)The partial least squares approach for structural equation modeling. (1998)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)How fashion influencers contribute to consumers' purchase intention (2020)Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach (2021)Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach (2022)Evolving to a New Dominant Logic for Marketing (2003)Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation (2016)Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Past, present, and future of customer engagement (2021)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)
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References

  • 2005Collaborating to create: The Internet as a platform for customer engagement in product innovation1,406 cited
  • 2012Customer engagement, buyer‐seller relationships, and social media1,388 cited
  • 2012Customer engagement in a Facebook brand community950 cited
  • 2013Managing Brands in the Social Media Environment918 cited
  • 2012To be or not to be in social media: How brand loyalty is affected by social media?865 cited
  • 2014A study of the impact of social media on consumers854 cited
  • 2010The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands697 cited
  • 2012How to transform consumers into fans of your brand679 cited
  • 2017A study on the effects of social media marketing activities on brand equity and customer response in the airline industry662 cited
  • 2018How smartphone advertising influences consumers' purchase intention606 cited
  • 2014Brand strategies in social media570 cited
  • 2014Examining the drivers and brand performance implications of customer engagement with brands in the social media environment420 cited
  • 2014The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y376 cited
  • 2017Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

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351 cited
  • 2014The effect of website features in online relationship marketing: A case of online hotel booking308 cited
  • 2008Co‐creating value through customers' experiences: the Nike case298 cited
  • Cited by

    • 2025Misaligned perceptions: Reverse effect of agricultural product brand image on consumer purchase intentions7 cited
    • 2025Determinants of Behavioral Intention in Augmented Reality Filter Adoption: An Integrated TAM and Satisfaction–Loyalty Model Approach5 cited