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The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas
16 references·0 citing·53 second hopsampled
The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas (2019)The Gold Rush of Digital Marketing: Asses…Transformative Marketing: The Next 20 Years (2018)Transformative Marketing: The…An integrative framework of stakeholder engagement for innovation management and entrepreneurship development (2018)An integrative framework of s…Marketing research on mergers and acquisitions: a systematic review and future directions (2017)Marketing research on mergers…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)A Thematic Exploration of Dig…The usage of digital marketing channels in SMEs (2015)The usage of digital marketin…Reflections on societal and business model transformation arising from digitization and big data analytics: A research agenda (2015)Reflections on societal and b…Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)Marketing meets Web 2.0, soci…Understanding and measuring the value of social media (2011)Understanding and measuring t…Closing the Marketing Capabilities Gap (2011)Closing the Marketing Capabil…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study (2009)Celebrity Endorsements in Adv…E‐marketing and SMEs: operational lessons for the future (2007)E‐marketing and SMEs: operati…A basic model of electronic commerce adoption barriers (2005)A basic model of electronic c…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers (2017)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)THE GLOBALIZATION OF MARKETS (1983)Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2013)Digital marketing and social media: Why bother? (2014)Social media in marketing: A review and analysis of the existing literature (2017)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)SMEs and Marketing: A Systematic Literature Review (2016)Digital Entrepreneurship and its Role in Innovation Systems: A Systematic Literature Review as a Basis for Future Research Avenues for Sustainable Transitions (2020)SMEs and digital transformation during a crisis: The emergence of resilience as a second-order dynamic capability in an entrepreneurial ecosystem (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation (2019)Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature (2020)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)The General Theory of Employment, Interest and Money. (1936)The Nature of the Firm (1937)Capitalism, Socialism and Democracy (1997)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Algorithms at Work: The New Contested Terrain of Control (2019)Human Trust in Artificial Intelligence: Review of Empirical Research (2020)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Understanding Customer Experience Throughout the Customer Journey (2016)The digital revolution in the travel and tourism industry (2019)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Strategic management a stakeholder approach (2010)Diffusion of Innovations 1 (2019)Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review (2021)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Stakeholder Engagement: Past, Present, and Future (2022)
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2016Digital marketing: A framework, review and research agenda1,701 cited
  • 2015Reflections on societal and business model transformation arising from digitization and big data analytics: A research agenda1,291 cited
  • 2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry1,125 cited
  • 2012Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy1,094 cited
  • 2011Closing the Marketing Capabilities Gap1,078 cited
  • 2015The usage of digital marketing channels in SMEs580 cited
  • 2018An integrative framework of stakeholder engagement for innovation management and entrepreneurship development413 cited
  • 2018Transformative Marketing: The Next 20 Years267 cited
  • 2007E‐marketing and SMEs: operational lessons for the future218 cited
  • 2017Marketing research on mergers and acquisitions: a systematic review and future directions211 cited
  • 2005A basic model of electronic commerce adoption barriers

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202 cited
  • 2011Understanding and measuring the value of social media183 cited
  • 2009Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study137 cited
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