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Cited by

• 2005Consumer value creation in mobile banking services357 cited
• 2010A Model for Understanding Social Commerce105 cited
• 2004Dual‐perspective SWOT: a synthesis of marketing intelligence and planning69 cited
• 2006Customer-perceived value of e-financial services: a means-end approach58 cited
• 2012A PROMETHEE-GDSS for oil and gas pipeline planning in the Caspian Sea basin54 cited
• 2011A hybrid Delphi-SWOT paradigm for oil and gas pipeline strategic planning in Caspian Sea basin52 cited
• 2001Revisiting the Pure versus Hybrid Dilemma50 cited
• 2008Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market46 cited
• 2010A soft multi-criteria decision analysis model with application to the European Union enlargement32 cited
• 2002Estimating marketing persistence on sales of consumer durables in China29 cited
• 2013An extended compromise ratio method for fuzzy group multi-attribute decision making with SWOT analysis28 cited
• 2009The marketing of innovations in high‐technology companies: a network approach25 cited