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When and why vivid description is effective: The role of message involvement and utilitarian attitude
16 references·0 citing·40 second hop
When and why vivid description is effective: The role of message involvement and utilitarian attitude (2019)When and why vivid description is effecti…Advances in Consumer Research (2025)Advances in Consumer ResearchInfluence Processes for Information Technology Acceptance: An Elaboration Likelihood Model1 (2006)Influence Processes for Infor…Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Advances in Consumer Research (1992)Advances in Consumer ResearchThe theory of planned behavior (1991)The theory of planned behaviorThe Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Human Inference: Strategies a…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980. (1982)Book Review Nisbett, R. , & R…Human Inference: Strategies and Shortcomings of Social Judgment. (1981)Human Inference: Strategies a…Translation and content analysis of oral and written materials (1980)Translation and content analy…Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Issue involvement can increas…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The Psychology of Interpersonal Relations. 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(1980)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)Scepticism and uncertainty about climate change: Dimensions, determinants and change over time (2011)This Just In: Fake News Packs A Lot In Title, Uses Simpler, Repetitive Content in Text Body, More Similar To Satire Than Real News (2017)The Framing of Decisions and the Psychology of Choice (1981)Illusion and well-being: A social psychological perspective on mental health. (1988)Teachers' Beliefs and Educational Research: Cleaning up a Messy Construct (1992)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships. (1988)Authentic Leadership: Development and Validation of a Theory-Based Measure† (2007)Linking Empowering Leadership and Employee Creativity: The Influence of Psychological Empowerment, Intrinsic Motivation, and Creative Process Engagement (2010)
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References

  • 1991The theory of planned behavior90,729 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1983Human Inference: Strategies and Shortcomings of Social Judgment.4,196 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1980Translation and content analysis of oral and written materials3,570 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1982Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980.2,816 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
  • 1981

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Human Inference: Strategies and Shortcomings of Social Judgment.
1,468 cited
  • 2006Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model11,398 cited
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