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B2B marketing renaissance in business schools
16 references·1 citing·50 second hop
B2B marketing renaissance in business schools (2019)B2B marketing renaissance in business sch…Device Switching in Online Purchasing: Examining the Strategic Contingencies (2018)Device Switching in Online Pu…The future of B2B marketing theory: A historical and prospective analysis (2017)The future of B2B marketing t…Converging on a New Theoretical Foundation for Selling (2017)Converging on a New Theoretic…The B2B Knowledge Gap (2016)The B2B Knowledge GapUnderstanding Customer Experience (2015)Understanding Customer Experi…The B2B Agenda: The current state of B2B marketing and a look ahead (2013)The B2B Agenda: The current s…Convenience samples of college students and research reproducibility (2013)Convenience samples of colleg…On Managerial Relevance (2011)On Managerial RelevanceImpact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011)Impact of Emerging Markets on…Customer experience management: a critical review of an emerging idea (2010)Customer experience managemen…The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance (2008)The Relative Impact of Market…Emerging themes in international business research (2008)Emerging themes in internatio…Understanding customer experience. (2007)Understanding customer experi…How should companies interact in business networks? (2002)How should companies interact…Reliability Measures for Qualitative Data: Theory and Implications (1994)Reliability Measures for Qual…Servitization of business: Adding value by adding services (1988)Servitization of business: Ad…Some Reflections on the State of Business-to-Business Marketing Research (2022)Some Reflections on the State…The Strength of Weak Ties (1973)Dyadic Business Relationships within a Business Network Context (1994)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)Managing in complex business networks (2004)Modes of Network Governance: Structure, Management, and Effectiveness (2007)Forty-five years of Journal of Business Research: A bibliometric analysis (2019)A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Theory of Cognitive Dissonance (2017)Customer experience – a review and research agenda (2017)The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda (2017)Marketing AI recruitment: The next phase in job application and selection (2018)Capitalism and Freedom. 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this work references cited by second hop

References

  • 1988Servitization of business: Adding value by adding services2,640 cited
  • 2002How should companies interact in business networks?1,519 cited
  • 2007Understanding customer experience.1,295 cited
  • 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices1,074 cited
  • 1994Reliability Measures for Qualitative Data: Theory and Implications958 cited
  • 2008The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance822 cited
  • 2015Understanding Customer Experience805 cited
  • 2013Convenience samples of college students and research reproducibility566 cited
  • 2010Customer experience management: a critical review of an emerging idea501 cited
  • 2016The B2B Knowledge Gap380 cited
  • 2008Emerging themes in international business research358 cited
  • 2017Converging on a New Theoretical Foundation for Selling339 cited
  • 2017The future of B2B marketing theory: A historical and prospective analysis281 cited
  • 2011On Managerial Relevance212 cited
  • 2013The B2B Agenda: The current state of B2B marketing and a look ahead207 cited

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2018
Device Switching in Online Purchasing: Examining the Strategic Contingencies
189 cited

Cited by

  • 2022Some Reflections on the State of Business-to-Business Marketing Research5 cited