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The brand personality of professional football teams
16 references·2 citing·46 second hop
The brand personality of professional football teams (2019)The brand personality of professional foo…A lovable personality: The effect of brand personality on brand love (2016)A lovable personality: The ef…Brand personality: A meta-analytic review of antecedents and consequences (2013)Brand personality: A meta-ana…Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN) (2012)Fan identification, Schadenfr…Implementing an intended brand personality: a dyadic perspective (2011)Implementing an intended bran…The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications (2009)The Matching Effect of Brand …Consumer‐brand relationships in sport: brand personality and identification (2009)Consumer‐brand relationships …A new measure of brand personality (2009)A new measure of brand person…Innovation: Brand it or Lose it (2007)Innovation: Brand it or Lose …The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes (2005)The Balance Theory Domino: Ho…Factors underlying attitude formation towards online banking in Finland (2002)Factors underlying attitude f…The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)The Psychological Continuum M…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Sports fans: Measuring degree of identification with their team. (1993)Sports fans: Measuring degree…Physiological arousal and reactions to outgroup members during competitions that implicate an important social identity (1992)Physiological arousal and rea…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Developing a brand personality framework in the context of outdoor small-scale sport events (2022)Developing a brand personalit…The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs (2020)The impact of consumer knowle…Possessions and the Extended Self (1988)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Motivated Consumer Innovativeness: Concept, measurement, and validation (2010)The consumer psychology of brands (2011)Structural equation modeling in practice: A review and recommended two-step approach. 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(1975)Alternative Models of Categorization: Toward a Contingent Processing Framework (1987)Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study (2008)Shaping the Halal into a brand? (2010)The challenges of Islamic branding: navigating emotions and halal (2011)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)From Social to Political Identity: A Critical Examination of Social Identity Theory (2001)Neural Responses to Ingroup and Outgroup Members' Suffering Predict Individual Differences in Costly Helping (2010)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2001The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport1,079 cited
  • 1993Sports fans: Measuring degree of identification with their team.1,063 cited
  • 2009A new measure of brand personality606 cited
  • 2002Factors underlying attitude formation towards online banking in Finland597 cited
  • 2007Innovation: Brand it or Lose it209 cited
  • 2013Brand personality: A meta-analytic review of antecedents and consequences204 cited
  • 2009Consumer‐brand relationships in sport: brand personality and identification203 cited
  • 2009The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications151 cited
  • 2012Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)140 cited
  • 1992Physiological arousal and reactions to outgroup members during competitions that implicate an important social identity121 cited
  • 2016A lovable personality: The effect of brand personality on brand love105 cited

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2005
The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes
104 cited
  • 2011Implementing an intended brand personality: a dyadic perspective102 cited
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    • 2020The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs30 cited
    • 2022Developing a brand personality framework in the context of outdoor small-scale sport events16 cited