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The Impact of Coupons on the Visit-to-Purchase Funnel
16 references·6 citing·53 second hop
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References

  • 2005Conditioning Prices on Purchase History689 cited
  • 1984A Price Discrimination Theory of Coupons491 cited
  • 1985Consumer Promotions and the Acceleration of Product Purchases409 cited
  • 2008Customer Prioritization: Does it Pay off, and how Should it be Implemented?313 cited
  • 2009Online Demand Under Limited Consumer Search286 cited
  • 2006Shopping Goals, Goal Concreteness, and Conditional Promotions251 cited
  • 2018Personalization in Email Marketing: The Role of Noninformative Advertising Content245 cited
  • 2010A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?231 cited
  • 2004Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies208 cited
  • 2016Sequential Search with Refinement: Model and Application with Click-Stream Data192 cited
  • 2012The impact of search costs on consumer behavior: A dynamic approach189 cited
  • 2003The Impact of Frequent Shopper Programs in Grocery Retailing167 cited
  • 2016Zooming In on Choice: How Do Consumers Search for Cameras Online?161 cited
  • 1989Analyzing Incremental Sales from a Direct Mail Coupon Promotion152 cited
  • 1990A Market Response Model for Coupon Promotions

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140 cited
  • 2011Measuring and Managing Returns from Retailer-Customized Coupon Campaigns132 cited
  • Cited by

    • 2023Coupon promotion and its cross-channel effect in omnichannel retailing industry: A time-sensitive strategy35 cited
    • 2023Field experiments in marketing research: a systematic methodological review30 cited
    • 2022“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons28 cited
    • 2023Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?26 cited
    • 2024The Value of Platform Endorsement20 cited
    • 2024Choose a mobile application or mobile website? Different effects of mobile channels on direct and indirect sales7 cited