Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

From desktop to supermarket shelf: Eye-tracking exploration on consumer attention and choice

12 references·15 citing·48 second hop

FromToDepth

this work references cited by second hop

References

1998Eye movements in reading and information processing: 20 years of research.7,973 cited
1990Consumer Behavior and Marketing Strategy1,768 cited
2010Visual fixations and the computation and comparison of value in simple choice1,406 cited
2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
1983Consumer Behavior: Implications for Marketing Strategy664 cited
1996Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior621 cited
1999Visual attention during brand choice: The impact of time pressure and task motivation602 cited
1999Consumer Behaviour: A European Perspective503 cited
1994An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables376 cited
2013Understanding consumers' in-store visual perception: The influence of package design features on visual attention274 cited
2008Research Note—Competitive Brand Salience149 cited
2015Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study128 cited

Cited by

2020COVID-19 Drives Consumer Behaviour and Agro-Food Markets towards Healthier and More Sustainable Patterns158 cited
2020What Does Food Retail Research Tell Us About the Implications of Coronavirus (COVID-19) for Grocery Purchasing Habits?

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

136 cited

2023Effects of Anthropomorphic Design Cues of Chatbots on Users’ Perception and Visual Behaviors90 cited

2023Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective68 cited

2020The influence of taste-congruent soundtracks on visual attention and food choice: A cross-cultural eye-tracking study in Chinese and Danish consumers58 cited

2020The color-flavor incongruency effect in visual search for food labels: An eye-tracking study42 cited

2021An Exploratory Study Combining Eye-Tracking and Virtual Reality: Are Pulses Good “Eye-Catchers” in Virtual Supermarket Shelves?27 cited

2023Exploring the effects of packaging on consumer experience and purchase behaviour: insights from eye tracking and facial expressions on orange juice20 cited

2020Transparent Windows on Food Packaging Do Not Always Capture Attention and Increase Purchase Intention20 cited

2020Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product19 cited

2020Seeing through the forest: The gaze path to purchase17 cited

2025How Visual Design in Dairy Packaging Affects Consumer Attention and Decision-Making16 cited

2021The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective15 cited

2022Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products14 cited

2025Scaling Insights from Lab-collected Eye-Tracking Data: Evidence from the Decoy Effect in Online Choice Experiment1 cited