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Consumer Neuroscience: Recent Theoretical and Methodological Developments for Research and Practice Using a Cube Model
16 references·1 citing·38 second hop
Consumer Neuroscience: Recent Theoretical and Methodological Developments for Research and Practice Using a Cube Model (2019)Consumer Neuroscience: Recent Theoretical…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Oxytocin Shapes the Neural Circuitry of Trust and Trust Adaptation in Humans (2008)Oxytocin Shapes the Neural Ci…Social Cognitive Neuroscience: A Review of Core Processes (2006)Social Cognitive Neuroscience…Frames, Biases, and Rational Decision-Making in the Human Brain (2006)Frames, Biases, and Rational …Neuroeconomics: How Neuroscience Can Inform Economics (2005)Neuroeconomics: How Neuroscie…Getting to Know You: Reputation and Trust in a Two-Person Economic Exchange (2005)Getting to Know You: Reputati…The somatic marker hypothesis: A neural theory of economic decision (2004)The somatic marker hypothesis…Reflective and Impulsive Determinants of Social Behavior (2004)Reflective and Impulsive Dete…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)Heart and Mind in Conflict: t…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …The Framing of Decisions and the Psychology of Choice (1981)The Framing of Decisions and …Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorConsumer Decision Neuroscience (2022)Consumer Decision NeuroscienceFeeling and thinking: Preferences need no inferences. (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Cognitive, Affective, and Attribute Bases of the Satisfaction Response (1993)Consumer Choice between Hedonic and Utilitarian Goods (2000)Judgment under Uncertainty: Heuristics and Biases (1974)Perception of Risk (1987)Toward a Theory of Situation Awareness in Dynamic Systems (1995)Framing Processes and Social Movements: An Overview and Assessment (2000)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Digital economy: An innovation driver for total factor productivity (2021)Phenomenology of Perception (1982)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Ostracism (2006)Imitation, Empathy, and Mirror Neurons (2008)The Social Brain: Neural Basis of Social Knowledge (2008)Mind, Self, and Society (2015)The Principles of Psychology (1891)The theory of planned behavior (1991)Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. (2006)Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. (2009)The behaviour change wheel: A new method for characterising and designing behaviour change interventions (2011)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)Risk as feelings. (2001)Time Discounting and Time Preference: A Critical Review (2002)“Economic man” in cross-cultural perspective: Behavioral experiments in 15 small-scale societies (2005)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Advances in prospect theory: Cumulative representation of uncertainty (1992)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
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  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
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  • 1971The Theory of Buyer Behavior2,797 cited
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  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2005Neuroeconomics: How Neuroscience Can Inform Economics2,163 cited
  • 1999Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making2,044 cited
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  • 2004The somatic marker hypothesis: A neural theory of economic decision1,984 cited
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  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2005Getting to Know You: Reputation and Trust in a Two-Person Economic Exchange1,345 cited
  • 2008Oxytocin Shapes the Neural Circuitry of Trust and Trust Adaptation in Humans

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1,258 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
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    • 2022Consumer Decision Neuroscience2 cited