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The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: A text based analysis
16 references·8 citing·45 second hopsampled
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: A text based analysis (2019)The effects of an articulated customer va…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Linguistic Inquiry and Word Count (LIWC) (2012)Linguistic Inquiry and Word C…When Is a Liability Not a Liability? Textual Analysis, Dictionaries, and 10‐Ks (2011)When Is a Liability Not a Lia…Exploring customer brand engagement: definition and themes (2011)Exploring customer brand enga…Customer Engagement (2011)Customer EngagementThe real effects of financial constraints: Evidence from a financial crisis (2010)The real effects of financial…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Measuring and Explaining Management Practices Across Firms and Countries (2007)Measuring and Explaining Mana…Measuring and Explaining Management Practices Across Firms and Countries (2006)Measuring and Explaining Mana…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Industry costs of equity (1997)Industry costs of equityFirm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…A resource‐based view of the firm (1984)A resource‐based view of the …The Impact of Entrepreneurial Strategy on the Firm Performance of Indonesian Technology Startups (2024)The Impact of Entrepreneurial…Business sustainability under the influence of female directors toward the risk‐taking in innovation: Evidence from textual analysis (2023)Business sustainability under…The market value of rhetorical signals in technology licensing contracts (2022)The market value of rhetorica…Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth (2022)Exploring the Relationship be…An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises (2022)An Examination of Entrepreneu…Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs (2021)Communicating customer value …What Makes Value Propositions Distinct and Valuable to New Companies Committed to Scale Rapidly? (2020)What Makes Value Propositions…Board structure and firm capability: An environment-embedded relationship between board diversity and marketing capability (2020)Board structure and firm capa…CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)The Cross-Section of Expected Stock Returns (1992)Common risk factors in the returns on stocks and bonds (1993)Multifactor Explanations of Asset Pricing Anomalies (1996)Measuring Mutual Fund Performance with Characteristic‐Based Benchmarks (1997)Conditional Skewness in Asset Pricing Tests (2000)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The cornerstones of competitive advantage: A resource‐based view (1993)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Changing Role of Marketing in the Corporation (1992)The Comparative Advantage Theory of Competition (1995)Dynamic capabilities: A review and research agenda (2007)External Control of Organizations: Resource Dependence Perspective (2011)Flow: the psychology of optimal experience (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Understanding Customer Experience Throughout the Customer Journey (2016)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)Dynamic capabilities and strategic management (1997)Risk, Return, and Equilibrium: Empirical Tests (1973)Disappearing dividends: changing firm characteristics or lower propensity to pay? (2001)In Search of Attention (2011)Text as Data: The Promise and Pitfalls of Automatic Content Analysis Methods for Political Texts (2013)Textual Analysis in Accounting and Finance: A Survey (2016)Corporate Ownership Around the World (1999)Managing with Style: The Effect of Managers on Firm Policies (2003)Corporate Governance, Economic Entrenchment and Growth (2004)What Determines Productivity? (2011)The entrepreneurial state: debunking public vs. private sector myths (2014)Technological Innovation, Resource Allocation, and Growth* (2017)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1984A resource‐based view of the firm25,618 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2011When Is a Liability Not a Liability? Textual Analysis, Dictionaries, and 10‐Ks6,003 cited
  • 1997Industry costs of equity5,793 cited
  • 2011Customer Engagement3,657 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 2007Measuring and Explaining Management Practices Across Firms and Countries2,373 cited
  • 2010The real effects of financial constraints: Evidence from a financial crisis2,298 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2012Linguistic Inquiry and Word Count (LIWC)2,153 cited
  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
  • 2006Measuring and Explaining Management Practices Across Firms and Countries

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1,450 cited
  • 2011Exploring customer brand engagement: definition and themes1,335 cited
  • Cited by

    • 2020What Makes Value Propositions Distinct and Valuable to New Companies Committed to Scale Rapidly?26 cited
    • 2020Board structure and firm capability: An environment-embedded relationship between board diversity and marketing capability24 cited
    • 2023Business sustainability under the influence of female directors toward the risk‐taking in innovation: Evidence from textual analysis20 cited
    • 2022An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises13 cited
    • 2022Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth11 cited
    • 2022The market value of rhetorical signals in technology licensing contracts7 cited
    • 2021Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs7 cited
    • 2024The Impact of Entrepreneurial Strategy on the Firm Performance of Indonesian Technology Startups5 cited