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“Appreciate me and i will be your good soldier”. The exploration of antecedents to consumer citizenship
16 references·0 citing·37 second hop
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References

  • 2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.54,553 cited
  • 2011PLS-SEM: Indeed a Silver Bullet22,692 cited
  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 2017Exchange and Power in Social Life16,134 cited
  • 2003Evolving to a New Dominant Logic for Marketing15,040 cited
  • 2014A primer on partial least squares structural equation modeling (PLS-SEM)12,786 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,791 cited
  • 2004Co-creation experiences: The next practice in value creation6,671 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,877 cited
  • 2007Managing the co-creation of value3,504 cited
  • 2005A theory of reciprocity2,553 cited
  • 2017Advanced Issues in Partial Least Squares Structural Equation Modeling2,517 cited
  • 2006Use of Exploratory Factor Analysis in Published Research2,494 cited
  • 2006Service-dominant logic: reactions, reflections and refinements1,887 cited

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  • 1969An empirical test of a new theory of human needs1,675 cited
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