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Branding luxury hotels: Evidence from the analysis of consumers’ “big” visual data on TripAdvisor
16 references·1 citing·49 second hop
Branding luxury hotels: Evidence from the analysis of consumers’ “big” visual data on TripAdvisor (2019)Branding luxury hotels: Evidence from the…Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)Examining the impact of luxur…The Role of Big Data and Predictive Analytics in Retailing (2017)The Role of Big Data and Pred…Relationship between customer sentiment and online customer ratings for hotels - An empirical analysis (2017)Relationship between customer…Machine learning on big data: Opportunities and challenges (2017)Machine learning on big data:…In search of patterns among travellers' hotel ratings in TripAdvisor (2015)In search of patterns among t…Deep learning applications and challenges in big data analytics (2015)Deep learning applications an…Information and Communication Technologies in Tourism 2014 (2013)Information and Communication…Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites? (2011)Investigation of Social Media…A preliminary study on customer expectations of hotel hospitality: Influences of personal and hotel factors (2011)A preliminary study on custom…Managing a Hotel's Image on TripAdvisor (2010)Managing a Hotel's Image on T…Luxury brand marketing – The experience is everything! (2009)Luxury brand marketing – The …Towards an understanding of total service quality in hotels (2006)Towards an understanding of t…Using Visitor-Employed Photography to Investigate Destination Image (2004)Using Visitor-Employed Photog…The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants (2004)The relationship between bran…Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers (2003)Customer Experience Managemen…Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …Let Photos Speak: The Effect of User-Generated Visual Content on Hotel Review Helpfulness (2021)Let Photos Speak: The Effect …Marketing for Hospitality and Tourism (1995)Role of social media in online travel information search (2009)Users of the world, unite! 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References

  • 2015Deep learning applications and challenges in big data analytics2,597 cited
  • 2017Machine learning on big data: Opportunities and challenges1,234 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 2004The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants666 cited
  • 2003Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers645 cited
  • 2009Luxury brand marketing – The experience is everything!568 cited
  • 2010Managing a Hotel's Image on TripAdvisor526 cited
  • 2017The Role of Big Data and Predictive Analytics in Retailing516 cited
  • 2019Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing493 cited
  • 2011Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?480 cited
  • 2006Towards an understanding of total service quality in hotels357 cited
  • 2017Relationship between customer sentiment and online customer ratings for hotels - An empirical analysis356 cited
  • 2011A preliminary study on customer expectations of hotel hospitality: Influences of personal and hotel factors334 cited
  • 2013Information and Communication Technologies in Tourism 2014

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317 cited
  • 2015In search of patterns among travellers' hotel ratings in TripAdvisor316 cited
  • 2004Using Visitor-Employed Photography to Investigate Destination Image273 cited
  • Cited by

    • 2021Let Photos Speak: The Effect of User-Generated Visual Content on Hotel Review Helpfulness108 cited