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Esports extension of a football brand: stakeholder co-creation in action?
16 references·9 citing·45 second hop
Esports extension of a football brand: stakeholder co-creation in action? (2019)Esports extension of a football brand: st…Advances in Consumer Research (2025)Advances in Consumer ResearchTowards a Theory of Ecosystems (2018)Towards a Theory of EcosystemsWhat Is eSports and Why Do People Watch It? (2017)What Is eSports and Why Do Pe…Qualitative Data Analysis (2016)Qualitative Data AnalysisQualitative Research & Evaluation Methods: Integrating Theory and Practice (2014)Qualitative Research & Evalua…The new strategic brand management : advanced insights and strategic thinking (2012)The new strategic brand manag…Conducting research interviews (2012)Conducting research interviewsConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…The evolving brand logic: a service-dominant logic perspective (2009)The evolving brand logic: a s…The qualitative research interview (2006)The qualitative research inte…Drivers of Brand Extension Success (2006)Drivers of Brand Extension Su…Brand Community (2001)Brand CommunityE-tribalized marketing?: the strategic implications of virtual communities of consumption (1999)E-tribalized marketing?: the …Dual-process theories in social psychology (1999)Dual-process theories in soci…‘Building Strong Brands’ (1996)‘Building Strong Brands’Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Women’s football subculture of misogyny: the escalation to online gender-based violence (2023)Women’s football subculture o…The players’ perspective of value co-creation in esports service ecosystems (2023)The players’ perspective of v…Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE) (2023)Rethinking brand management w…Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research (2022)Remapping the Sport Brandscap…The impact of perceived corporate social responsibility on value-in-use through customer engagement in non-profit sports clubs: the moderating role of co-production (2021)The impact of perceived corpo…Strategic sport marketing in the society of the spectacle (2021)Strategic sport marketing in …A perspective on value co-creation processes in eSports service ecosystems (2021)A perspective on value co-cre…Exploring new routes within brand research in sport management: directions and methodological approaches (2020)Exploring new routes within b…#Quarantineworkout: The Use of Digital Tools and Online Training Among Boxers and Boxing Coaches During the COVID-19 Pandemic (2020)#Quarantineworkout: The Use o…The psychology of interpersonal relations. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 2014Qualitative Research & Evaluation Methods: Integrating Theory and Practice6,828 cited
  • 1999Dual-process theories in social psychology6,102 cited
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  • 2001Brand Community3,994 cited
  • 2018Towards a Theory of Ecosystems3,716 cited
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  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1999E-tribalized marketing?: the strategic implications of virtual communities of consumption1,498 cited
  • 2017What Is eSports and Why Do People Watch It?1,034 cited
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  • 2006Drivers of Brand Extension Success667 cited
  • 2016Qualitative Data Analysis624 cited
  • 2012The new strategic brand management : advanced insights and strategic thinking595 cited

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Cited by

  • 2021The impact of perceived corporate social responsibility on value-in-use through customer engagement in non-profit sports clubs: the moderating role of co-production43 cited
  • 2022Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research40 cited
  • 2020Exploring new routes within brand research in sport management: directions and methodological approaches35 cited
  • 2021Strategic sport marketing in the society of the spectacle29 cited
  • 2021A perspective on value co-creation processes in eSports service ecosystems25 cited
  • 2020#Quarantineworkout: The Use of Digital Tools and Online Training Among Boxers and Boxing Coaches During the COVID-19 Pandemic25 cited
  • 2023Women’s football subculture of misogyny: the escalation to online gender-based violence21 cited
  • 2023Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE)15 cited
  • 2023The players’ perspective of value co-creation in esports service ecosystems10 cited