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Cited by

• 2000The strategic role of retail brands in British grocery retailing335 cited
• 2014Brand image and customers' willingness to pay a price premium for food brands323 cited
• 1997The increasing power of store brands: Building loyalty and market share284 cited
• 2005Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context271 cited
• 2005Consumer perceptions of store brands versus national brands269 cited
• 1997Determinants of store brand choice: a behavioral analysis268 cited
• 1999Factors influencing the price premiums that consumers pay for national brands over store brands263 cited
• 2005Own-Brand and Cross-Brand Retail Pass-Through227 cited
• 2001The retail power-performance conundrum223 cited
• 2014Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?192 cited
• 2007Understanding price premium for grocery products: a conceptual model of customer‐based brand equity192 cited
• 2006Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter191 cited
• 2006Understanding Store-Brand Purchase Behavior Across Categories178 cited
• 2007Corporate social responsibility and the positioning of grocery brands