this work references cited by second hop· second hop is a sample of the most-cited connectionsReferences
- 2003Evolving to a New Dominant Logic for Marketing15,040 cited
- 1990The case for motivated reasoning.9,014 cited
- 2001Consumer perceived value: The development of a multiple item scale6,959 cited
- 2002The self-importance of moral identity.3,808 cited
- 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,712 cited
- 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,192 cited
- 2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior2,148 cited
- 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
- 1988Contingent weighting in judgment and choice.1,585 cited
- 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,537 cited
- 2001On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis1,259 cited
- 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
- 1996The Evaluability Hypothesis: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives1,139 cited
- 2013Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work