this work references cited by second hopReferences
- 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
- 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
- 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
- 1999Whence Consumer Loyalty?4,891 cited
- 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
- 2006Some antecedents and outcomes of brand love2,282 cited
- 2003Scaling Procedures2,135 cited
- 2003Consumer Switching Costs: A Typology, Antecedents, and Consequences1,857 cited
- 2013Extended Self in a Digital World: Table 1.1,691 cited
- 2011Brand Love1,603 cited
- 2008Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators1,081 cited
- 2002Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes908 cited
- 2000Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services723 cited
- 2013The role of brand love in consumer‐brand relationships688 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work