References

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• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
• 2006Some antecedents and outcomes of brand love2,282 cited
• 1999Celebrity Endorsement: A Literature Review1,734 cited
• 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
• 2011Brand Love1,603 cited
• 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,583 cited
• 2010Who are the social media influencers? A study of public perceptions of personality1,429 cited
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• 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
• 2002How perceived brand globalness creates brand value1,109 cited
• 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
• 2011Celebrity endorsement, brand credibility and brand equity