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The perceived sweetness and price of bottled drinks’ silhouettes
16 references·0 citing·47 second hop
The perceived sweetness and price of bottled drinks’ silhouettes (2019)The perceived sweetness and price of bott…Multisensory Packaging (2018)Multisensory PackagingSensory Aspects of Package Design (2017)Sensory Aspects of Package De…Crossmodal correspondences between taste and shape, and their implications for product packaging: A review (2016)Crossmodal correspondences be…The sweetest thing: the influence of angularity, symmetry, and the number of elements on shape-valence and shape-taste matches (2015)The sweetest thing: the influ…Hedonic mediation of the crossmodal correspondence between taste and shape (2014)Hedonic mediation of the cros…Predictive packaging design: Tasting shapes, typefaces, names, and sounds (2013)Predictive packaging design: …When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations* (2011)When Visual Product Features …Looks Interesting, but what does it Do? 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(2009)On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories (2018)Multisensory experience for enhancing hotel guest experience (2019)Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda (2020)
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References

  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 2006Consumer perceptions of product packaging560 cited
  • 2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations456 cited
  • 2010Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis356 cited
  • 1999Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?337 cited
  • 2017Sensory Aspects of Package Design303 cited
  • 2003Bottoms Up! The Influence of Elongation on Pouring and Consumption Volume298 cited
  • 2004The Effect of Package Shape on Consumers' Judgments of Product Volume: Attention as a Mental Contaminant238 cited
  • 2013Predictive packaging design: Tasting shapes, typefaces, names, and sounds215 cited
  • 2016Crossmodal correspondences between taste and shape, and their implications for product packaging: A review199 cited
  • 2014Hedonic mediation of the crossmodal correspondence between taste and shape181 cited
  • 2011When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations*171 cited
  • 2011Looks Interesting, but what does it Do? Evaluation of Incongruent Product form Depends on Positioning136 cited
  • 2005Can bottles speak volumes? The effect of package shape on how much to buy

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134 cited
  • 2018Multisensory Packaging100 cited
  • 2015The sweetest thing: the influence of angularity, symmetry, and the number of elements on shape-valence and shape-taste matches89 cited
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