References

• 2000Market Segmentation2,300 cited
• 2004Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management1,232 cited
• 2006Customer Metrics and Their Impact on Financial Performance924 cited
• 2014A data-driven approach to predict the success of bank telemarketing902 cited
• 2011Multi‐Armed Bandit Allocation Indices686 cited
• 2008A Knowledge-Gradient Policy for Sequential Information Collection471 cited
• 2009The Knowledge-Gradient Policy for Correlated Normal Beliefs426 cited
• 2008Database Marketing405 cited
• 1991Market response models: Econometric and time series analysis370 cited
• 2017Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments261 cited
• 2008Quantitative models for direct marketing: A review from systems perspective182 cited
• 1996Bayesian look ahead one-stage sampling allocations for selection of the best population166 cited
• 2009Sequential Sampling to Myopically Maximize the Expected Value of Information152 cited
• 2013Invited Paper —Learning Models: An Assessment of Progress, Challenges, and New Developments135 cited
• 2008Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research