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Place marketing, policy integration and governance complexity: an analytical framework for FDI promotion
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Place marketing, policy integration and governance complexity: an analytical framework for FDI promotion (2019)Place marketing, policy integration and g…OECD Regional Outlook 2019 (2019)OECD Regional Outlook 2019Ingredients for a More Radical Strategic Spatial Planning (2015)Ingredients for a More Radica…Handbook of Local and Regional Development (2011)Handbook of Local and Regiona…City branding: a state‐of‐the‐art review of the research domain (2011)City branding: a state‐of‐the…Nation branding: Concepts, issues, practice (2009)Nation branding: Concepts, is…A Review of Marketing Mix: 4Ps or More? (2009)A Review of Marketing Mix: 4P…The role and challenges of country branding in transition countries: The Central and Eastern European experience (2007)The role and challenges of co…Making Strategic Spatial Plans (2006)Making Strategic Spatial PlansPoetics and Politics of Destination Branding: Denmark (2004)Poetics and Politics of Desti…Place branding: Evolution, meaning and implications (2004)Place branding: Evolution, me…Country equity and country branding: Problems and prospects (2002)Country equity and country br…Strategies of Waste: Bidding Wars in the Brazilian Automobile Sector (2001)Strategies of Waste: Bidding …Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The regional world: territorial development in a global economy (1998)The regional world: territori…Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (1993)Marketing Places: Attracting …Selling the city: marketing approaches in public sector urban planning (1991)Selling the city: marketing a…A Meta-Analysis of Country-of-Origin Effects (1995)A review and meta-analysis of country-of-origin research (1999)How to Brand Nations, Cities and Destinations (2009)Definitions of place branding – Working towards a resolution (2010)The four Rs of place branding (2011)Country-of-Origin Effects on Product Evaluations (1982)Branding the nation: What is being branded? (2005)The influence of country image structure on consumer evaluations of foreign products (2005)A model of customer-based brand equity and its application to multiple destinations (2008)From Managerialism to Entrepreneurialism: The Transformation in Urban Governance in Late Capitalism (1989)The Production of Space (1992)Marketing the competitive destination of the future (2000)From “necessary evil” to necessity: stakeholders' involvement in place branding (2012)Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding (2015)Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion (2017)Marketing Management: Analysis, Planning and Control (1973)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Masstige marketing redefined and mapped (2015)Marketing mix, customer value, and customer loyalty in social commerce (2017)Affective Images of Tourism Destinations (1997)A model of destination image formation (1999)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Sense of Place (2013)Exploring well-being as a tourism product resource (2016)Convention destination images: analysis of association meeting planners' perceptions (1996)Cities and their brands: Lessons from corporate branding (2009)Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors (2016)Inclusion and Democracy (2002)THE CASE FOR REGIONAL DEVELOPMENT INTERVENTION: PLACE‐BASED VERSUS PLACE‐NEUTRAL APPROACHES* (2012)Do Institutions Matter for Regional Development? (2013)Labour market transitions across OECD countries: Stylised facts (2021)Policies for resilient local economies (2022)Technology Network Structure Conditions the Economic Resilience of Regions (2022)
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References

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  • 1998The regional world: territorial development in a global economy2,194 cited
  • 1993Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations1,556 cited
  • 2002Country equity and country branding: Problems and prospects767 cited
  • 2011City branding: a state‐of‐the‐art review of the research domain522 cited
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  • 2004Place branding: Evolution, meaning and implications367 cited
  • 1991Selling the city: marketing approaches in public sector urban planning359 cited
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  • 2019OECD Regional Outlook 2019217 cited
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  • 2011Handbook of Local and Regional Development203 cited
  • 2007The role and challenges of country branding in transition countries: The Central and Eastern European experience178 cited
  • 2004Poetics and Politics of Destination Branding: Denmark139 cited
  • 2001Strategies of Waste: Bidding Wars in the Brazilian Automobile Sector131 cited

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  • 2015Ingredients for a More Radical Strategic Spatial Planning130 cited
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