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Factors affecting implementation of green marketing orientation
16 references·1 citing·48 second hop
Factors affecting implementation of green marketing orientation (2020)Factors affecting implementation of green…Quality-Access to Success (2023)Quality-Access to SuccessHow green marketing, perceived motives and incentives influence behavioral intentions (2019)How green marketing, perceive…Hotel’s best practices as strategic drivers for environmental sustainability and green marketing (2019)Hotel’s best practices as str…Green marketing strategies in the dairy sector: Consumer‐stated preferences for carbon footprint labels (2019)Green marketing strategies in…Green marketing orientation: evolution, conceptualization and potential benefits (2019)Green marketing orientation: …Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness (2018)Exploring consumers’ purchase…God and green: Investigating the impact of religiousness on green marketing (2017)God and green: Investigating …An evaluation of the role of green marketing and a firm’s internal practices for environmental sustainability (2015)An evaluation of the role of …Managing green marketing: Hong Kong hotel managers’ perspective (2013)Managing green marketing: Hon…The determinants of hotels' marketing managers' green marketing behaviour (2010)The determinants of hotels' m…Beyond ecolabels: what green marketing can learn from conventional marketing (2006)Beyond ecolabels: what green …International green marketing (2005)International green marketingGreen Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers (2004)Green Marketing: An Attitudin…Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination (1999)Green marketing and Ajzen’s t…Green marketing of cosmetics and toiletries in Thailand (1998)Green marketing of cosmetics …An Introduction To Green Marketing (1994)An Introduction To Green Mark…Exploring the Perspectives of Oil and Gas Industry Managers on the Adoption of Sustainable Practices: A Q Methodology Approach to Green Marketing Strategies (2024)Exploring the Perspectives of…THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES (1975)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)The Mechanism of Internationalisation (1990)Green Marketing and the Concern over the Environment: Measuring Environmental Consciousness of Jordanian Consumers (2007)Sustainable Export Marketing Strategy Fit and Performance (2014)Why wouldn’t green appeal drive purchase intention? Moderation effects of consumption values in the UK and China (2020)Principles of Marketing (1972)Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Green products: an exploratory study on the consumer behaviour in emerging economies of the East (2014)Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? (2015)Estimating Nonresponse Bias in Mail Surveys (1977)WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)Targeting consumers who are willing to pay more for environmentally friendly products (2001)State of green marketing research over 25 years (1990-2014) (2016)Green business value chain: a systematic review (2019)Understanding Guests’ Intention to Visit Green Hotels (2020)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)The theory of planned behavior (1991)Consumer purchase intention for organic personal care products (2011)The influence factors on choice behavior regarding green products based on the theory of consumption values (2011)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Green and competitive: ending the stalemate (1995)Green consumers in the 1990s: Profile and implications for advertising (1996)The link between green purchasing decisions and measures of environmental consciousness (1996)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy (2017)Corporate social responsibility and financial performance: An empirical analysis of Indian banks (2018)Green banking initiatives: a qualitative study on Indian banking sector (2021)Research in Organizational Behavior. (1986)A Natural-Resource-Based View of the Firm (1995)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)Tourism and corporate social responsibility: A critical review and research agenda (2013)Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study (2020)COVID-19: fear appeal favoring purchase behavior towards personal protective equipment (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model (2018)Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development (2021)Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness (2021)Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)International journal of Business & Management (2016)Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Open Innovation in SMEs: A Systematic Literature Review (2019)Sustainability assurance practices: a systematic review and future research agenda (2021)CEO narcissism, corporate governance, financial distress, and company size on corporate tax avoidance (2023)
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References

  • 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination1,071 cited
  • 1994An Introduction To Green Marketing706 cited
  • 2006Beyond ecolabels: what green marketing can learn from conventional marketing626 cited
  • 2010The determinants of hotels' marketing managers' green marketing behaviour264 cited
  • 2018Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness242 cited
  • 2023Quality-Access to Success211 cited
  • 2004Green Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers210 cited
  • 1998Green marketing of cosmetics and toiletries in Thailand171 cited
  • 2013Managing green marketing: Hong Kong hotel managers’ perspective164 cited
  • 2005International green marketing158 cited
  • 2019How green marketing, perceived motives and incentives influence behavioral intentions125 cited
  • 2015An evaluation of the role of green marketing and a firm’s internal practices for environmental sustainability83 cited
  • 2019Green marketing orientation: evolution, conceptualization and potential benefits81 cited
  • 2019Green marketing strategies in the dairy sector: Consumer‐stated preferences for carbon footprint labels59 cited

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2019
Hotel’s best practices as strategic drivers for environmental sustainability and green marketing
50 cited
  • 2017God and green: Investigating the impact of religiousness on green marketing45 cited
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    • 2024Exploring the Perspectives of Oil and Gas Industry Managers on the Adoption of Sustainable Practices: A Q Methodology Approach to Green Marketing Strategies8 cited