SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Cognitive neuroscience techniques in determining the right time of advertising
15 references·0 citing·48 second hop
Cognitive neuroscience techniques in determining the right time of advertising (2020)Cognitive neuroscience techniques in dete…Neuromarketing: Inside the Mind of the Consumer (2017)Neuromarketing: Inside the Mi…Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Predicting Advertising succes…How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks (2014)How to Measure Cerebral Corre…Brand Love is in the Heart: Physiological Responding to Advertised Brands (2013)Brand Love is in the Heart: P…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Measurable Emotions: How Television Ads Really Work (2010)Measurable Emotions: How Tele…Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame (2010)Celebrities and shoes on the …Aesthetic package design: A behavioral, neural, and psychological investigation (2010)Aesthetic package design: A b…Measures of emotion: A review (2009)Measures of emotion: A reviewBrain mechanisms of persuasion: how ‘expert power’ modulates memory and attitudes (2008)Brain mechanisms of persuasio…Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty (2007)Why Companies Should Make The…Anterior cingulate reflects susceptibility to framing during attractiveness evaluation (2007)Anterior cingulate reflects s…The rise of right-time marketing (2005)The rise of right-time market…Brain Wave Measures of Media Involvement (1998)Brain Wave Measures of Media …Marketing Research (1997)Marketing ResearchBelief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Prospect Theory: An Analysis of Decision under Risk (1979)Social Influence: Compliance and Conformity (2004)The power of charisma—perceived charisma inhibits the frontal executive network of believers in intercessory prayer (2010)Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience (2017)Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes (2020)The expression of the emotions in man and animals. (1872)A circumplex model of affect. (1980)Emotion And Adaptation (1991)Dealing with feeling: A meta-analysis of the effectiveness of strategies derived from the process model of emotion regulation. (2012)Emotions Recognition Using EEG Signals: A Survey (2017)EmotionMeter: A Multimodal Framework for Recognizing Human Emotions (2018)The Framing of Decisions and the Psychology of Choice (1981)The Voice of the Customer (1993)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neuromarketing: The New Science of Consumer Behavior (2011)Branding the brain: A critical review and outlook (2012)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Celebrity Endorsement: A Literature Review (1999)The neural basis of social influence and attitude change (2013)Biological, psychological and social processes that explain celebrities’ influence on patients’ health-related behaviors (2015)The neuroscience of persuasion: A review with an emphasis on issues and opportunities (2016)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Neuromarketing: Ethical Implications of its Use and Potential Misuse (2016)Demystifying neuromarketing (2018)Influencer Marketing Effectiveness (2022)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Brands and Branding: Research Findings and Future Priorities (2006)Holistic Package Design and Consumer Brand Impressions (2008)Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010)What makes a destination beautiful? Dimensions of tourist aesthetic judgment (2014)A consumer definition of eco-friendly packaging (2019)Thinking too much: Introspection can reduce the quality of preferences and decisions. (1991)How Advertising Works: What Do We Really Know? (1999)Narrative Processing: Building Consumer Connections to Brands (2004)Current and potential methods for measuring emotion in tourism experiences: a review (2014)Predicting Ad Liking and Purchase Intent: Large-Scale Analysis of Facial Responses to Ads (2014)The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action (2019)Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)The One-Step Flow of Communication (2006)eWOM and the importance of capturing consumer attention within social media (2013)Do isolated packaging variables influence consumers' attention and preferences? (2018)Neuromarketing, Subliminal Advertising, and Hotel Selection: An EEG Study (2020)A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults (2021)A comparison of reliability between telephone and web-based surveys (2007)Antecedents of flow in retail store shopping (2012)Is the NPS a trustworthy performance measure? (2014)
this work references cited by second hop

References

  • 2009Measures of emotion: A review2,075 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2010Aesthetic package design: A behavioral, neural, and psychological investigation490 cited
  • 2008Brain mechanisms of persuasion: how ‘expert power’ modulates memory and attitudes210 cited
  • 1998Brain Wave Measures of Media Involvement158 cited
  • 2010Measurable Emotions: How Television Ads Really Work123 cited
  • 1997Marketing Research118 cited
  • 2017Neuromarketing: Inside the Mind of the Consumer110 cited
  • 2010Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame93 cited
  • 2014How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks92 cited
  • 2013Brand Love is in the Heart: Physiological Responding to Advertised Brands86 cited
  • 2007Anterior cingulate reflects susceptibility to framing during attractiveness evaluation62 cited
  • 2007Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty59 cited
  • 2005

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The rise of right-time marketing
18 cited

Cited by

No citing works inside the corpus for this window.