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Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty · Study

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ArticleWhy Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty

Hilke Plaßmann2007

Article2007

Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty

Hilke Plaßmann · Peter H. Kenning · Dieter Ahlert

59 citations·0/0 files stored·ACR North American Advances

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1990The measurement and antecedents of affective, continuance and normative commitment to the organization 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1999Whence Consumer Loyalty?2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1990Zero defections: quality comes to services.2004Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

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Details

Year2007

Typearticle

Published2007-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations59

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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openalex_workW2189568792

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2022Recent Trends in Neuro marketing – An Exploratory Study

2022The hope and hype of neuromarketing: a bibliometric analysis

2016Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research