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Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment
12 references·0 citing·46 second hop
Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment (2019)Customer segmentation based on psychograp…Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic (2019)Naked Consumer's Mind Under B…Generation Z: A Century in the Making (2018)Generation Z: A Century in th…Understanding generations: a review of the concept, classification and distinctives traits among baby boomers, generation x and millennials (2017)Understanding generations: a …Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers (2017)Exploratory tendencies in con…Shopping Behaviour of Generation Y: A Comparison of Czech Republic and Slovakia (2016)Shopping Behaviour of Generat…Baby boomers turning grey: European profiles (2015)Baby boomers turning grey: Eu…Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (2014)Marketing to Millennials: Rea…Price and Advertising Effectiveness over the Business Cycle (2013)Price and Advertising Effecti…Selling to Millennials with online reviews (2011)Selling to Millennials with o…Generational Differences in Work Values: Leisure and Extrinsic Values Increasing, Social and Intrinsic Values Decreasing (2010)Generational Differences in W…Segmenting global markets by generational cohorts: determining motivations by age (2004)Segmenting global markets by …Rocking the ages: the Yankelovich report on generational marketing (1997)Rocking the ages: the Yankelo…Millennials Rising: The Next Great Generation (2000)Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach (2020)Do brands’ social media marketing activities matter? 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References

  • 2010Generational Differences in Work Values: Leisure and Extrinsic Values Increasing, Social and Intrinsic Values Decreasing1,634 cited
  • 2004Segmenting global markets by generational cohorts: determining motivations by age283 cited
  • 2013Price and Advertising Effectiveness over the Business Cycle209 cited
  • 2011Selling to Millennials with online reviews183 cited
  • 2018Generation Z: A Century in the Making181 cited
  • 1997Rocking the ages: the Yankelovich report on generational marketing144 cited
  • 2014Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever93 cited
  • 2015Baby boomers turning grey: European profiles86 cited
  • 2017Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers26 cited
  • 2019Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic22 cited
  • 2016Shopping Behaviour of Generation Y: A Comparison of Czech Republic and Slovakia12 cited
  • 2017Understanding generations: a review of the concept, classification and distinctives traits among baby boomers, generation x and millennials1 cited

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