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A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention
16 references·8 citing·51 second hop
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References

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  • 2007

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Cognition and Emotion in TV Message Processing: How Valence, Arousing Content, Structural Complexity, and Information Density Affect the Availability of Cognitive Resources
154 cited
  • 2003Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value145 cited
  • Cited by

    • 2022The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse161 cited
    • 2023Does imagination compensate for the need for touch in 360-virtual shopping?39 cited
    • 2024Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda36 cited
    • 2023Cross-media advertising strategies and brand attitude: the role of cognitive load27 cited
    • 2020Stimulating the senses: An introduction to part two of the special issue on sensory marketing27 cited
    • 2021The unbearable lightness of buying16 cited
    • 2021Increasing brand awareness: Memory for short audio ads13 cited
    • 2022Impact of consumers’ impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high- vs. low-involvement products10 cited