SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Customer-Based Brand Equity for Branded Apps: A Simple Research Framework
16 references·8 citing·45 second hop
Customer-Based Brand Equity for Branded Apps: A Simple Research Framework (2020)Customer-Based Brand Equity for Branded A…Advances in Consumer Research (2025)Advances in Consumer ResearchSocial media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media marketing effort…Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Creative Strategies in Social…The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012)The effects of social media b…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …An examination of the determinants of customer loyalty in mobile commerce contexts (2005)An examination of the determi…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations (1990)Recall and Consumer Considera…Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Effects of Brand Awareness on…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Effects of Prior Knowledge an…Exploring the importance of mobile app attributes based on consumers' voices using structured and unstructured data (2024)Exploring the importance of m…Drivers and outcomes of a shopper-retailer's app relationship (2024)Drivers and outcomes of a sho…Differences in advertising’s effectiveness across age groups (2024)Differences in advertising’s …The effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality (2023)The effects of app-related fa…Measuring consumer perception of overall brand equity drivers for m-payments (2022)Measuring consumer perception…Consumer perceptions and behaviour towards branded commodities (2021)Consumer perceptions and beha…Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt (2020)Understanding consumer-based …Measuring advertising’s effect on mental availability (2020)Measuring advertising’s effec…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Measuring the Involvement Construct (1985)Social media: The new hybrid element of the promotion mix (2009)Elements of strategic social media marketing: A holistic framework (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Brands and Branding: Research Findings and Future Priorities (2006)Marketing Research (1970)Managing Brand Equity (1991)Developing and validating measures of facets of customer-based brand equity (2003)Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Users of the world, unite! The challenges and opportunities of Social Media (2009)Social media in marketing: A review and analysis of the existing literature (2017)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Adaptive strategy selection in decision making. (1988)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,462 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,432 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
  • 2005An examination of the determinants of customer loyalty in mobile commerce contexts1,043 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2012
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
949 cited
  • 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
  • Cited by

    • 2023The effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality21 cited
    • 2022Measuring consumer perception of overall brand equity drivers for m-payments17 cited
    • 2020Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt15 cited
    • 2020Measuring advertising’s effect on mental availability14 cited
    • 2024Drivers and outcomes of a shopper-retailer's app relationship12 cited
    • 2024Exploring the importance of mobile app attributes based on consumers' voices using structured and unstructured data10 cited
    • 2024Differences in advertising’s effectiveness across age groups9 cited
    • 2021Consumer perceptions and behaviour towards branded commodities9 cited