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Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach

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References

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2000Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm

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1,038 cited

1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited

1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited

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