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Segmentation of university customers loyalty based on RFM analysis using fuzzy c-means clustering

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References

2011Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study182 cited
2016Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis141 cited
2011Estimating customer future value of different customer segments based on adapted RFM model in retail banking context90 cited
2012Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees85 cited
2011Group RFM analysis as a novel framework to discover better customer consumption behavior72 cited
2017Clustering and profiling of customers using RFM for customer relationship management recommendations40 cited
2009Comparison of customer response models37 cited
2015Use of Data Mining for Prediction of Customer Loyalty18 cited
2015Segmenting customers with data mining techniques17 cited
2010Study on airline customer value evaluation based on RFM model13 cited

Cited by

2021Churn Prediction on Higher Education Data with Fuzzy Logic Algorithm10 cited

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