References

• 1977Institutionalized Organizations: Formal Structure as Myth and Ceremony28,271 cited
• 1987Developing Buyer-Seller Relationships9,139 cited
• 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
• 2004Resilient Individuals Use Positive Emotions to Bounce Back From Negative Emotional Experiences.3,946 cited
• 2002The need for and meaning of positive organizational behavior3,029 cited
• 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
• 2004Human, Social, and Now Positive Psychological Capital Management:1,792 cited
• 2007The Driver of Green Innovation and Green Image – Green Core Competence1,706 cited
• 2003Social Accountability and Corporate Greenwashing1,371 cited
• 1997Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy1,094 cited
• 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination1,071 cited
• 2011How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication1,024 cited
• 2010CSR and environmental responsibility: motives and pressures to adopt green management practices907 cited
• 2007The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms891 cited