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Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers
14 references·0 citing·48 second hop
Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers (2020)Too Big to Sell? A Computational Analysis…Social Media and Society (2023)Social Media and SocietyI Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type (2020)I Like What She’s #Endorsing:…Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…Transforming Consumers into Brands: Tracing Transformation Processes of the Practice of Blogging (2018)Transforming Consumers into B…Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017)Disclosing Instagram Influenc…S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2016)S-D logic–informed customer e…Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention (2016)Gratifications of using Faceb…Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands (2016)Getting the word out on Twitt…What Motivates Consumers to Re-Tweet Brand Content? (2015)What Motivates Consumers to R…What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)What Makes a Helpful Online R…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Trust‐based commitment: multidimensional consumer‐brand relationships (2005)Trust‐based commitment: multi…The social structure of trust (1998)The social structure of trustThe Commitment-Trust Theory of Relationship Marketing (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Process of Customer Engagement: A Conceptual Framework (2008)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Social media marketing: Comparative effect of advertisement sources (2017)The Behavioral Consequences of Service Quality (1996)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Digital transformation: A multidisciplinary reflection and research agenda (2019)The Strength of Weak Ties (1973)Birds of a Feather: Homophily in Social Networks (2001)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019)Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow (2021)Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors (2021)Foundations of social theory (1990)Basics of Qualitative Research (1992)Toward a theory of customer engagement marketing (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Diffusion of Innovations 1 (2019)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The impact of social media influencers on travel decisions: the role of trust in consumer decision journey (2021)A Theory of Social Comparison Processes (1954)The Psychology of Interpersonal Relations. (1958)The psychology of interpersonal relations. (1958)Do Digital Natives Recognize Digital Influence? Generational Differences and Understanding of Social Media Influencers (2020)Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram (2023)Social media influencers: An effective marketing approach? (2023)Judgment under Uncertainty: Heuristics and Biases (1974)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Impact of New Media on Customer Relationships (2010)A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism (2016)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)#SayHerName: a case study of intersectional social media activism (2017)Emoji rhetoric: a social media influencer perspective (2018)Weapons of the Chic: Instagram Influencer Engagement Pods as Practices of Resistance to Instagram Platform Labor (2019)
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References

  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2010What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com12,499 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions1,646 cited
  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,413 cited
  • 2016S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM1,000 cited
  • 2017Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent917 cited
  • 2016Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention507 cited
  • 2005Trust‐based commitment: multidimensional consumer‐brand relationships381 cited
  • 2020I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type211 cited
  • 2023Social Media and Society192 cited
  • 1998The social structure of trust180 cited
  • 2016Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands149 cited

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2015
What Motivates Consumers to Re-Tweet Brand Content?
129 cited
  • 2018Transforming Consumers into Brands: Tracing Transformation Processes of the Practice of Blogging119 cited
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