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Developing and validating a scale of consumer-based brand equity for SMEs: evidence from Thailand
16 references·0 citing·46 second hop
Developing and validating a scale of consumer-based brand equity for SMEs: evidence from Thailand (2020)Developing and validating a scale of cons…The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale (2009)The Importance of a General M…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Customer repurchase intention (2003)Customer repurchase intentionSME marketing in practice (2001)SME marketing in practiceDeveloping and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions (2000)The Effect of Brand Class, Br…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Measuring customer‐based brand equity (1995)Measuring customer‐based bran…A comparative analysis of four scales of consumer involvement (1995)A comparative analysis of fou…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)How destination image and evaluative factors affect behavioral intentions? 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(2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. 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References

  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2003Customer repurchase intention1,602 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
  • 2009The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale850 cited
  • 1994The Importance of the Brand in Brand Extension819 cited
  • 2001Building customer-based brand equity : a blueprint for creating strong brands805 cited
  • 1995A comparative analysis of four scales of consumer involvement646 cited
  • 2001SME marketing in practice585 cited
  • 1994The Importance of the Brand in Brand Extension435 cited
  • 2000

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The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions
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