SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
16 references·8 citing·35 second hop
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020)Investigating the role of social media ma…How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM (2019)How to Specify, Estimate, and…Partial Least Squares Structural Equation Modeling (2017)Partial Least Squares Structu…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Building value co-creation with social media marketing, brand trust, and brand loyalty (2023)Building value co-creation wi…Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia (2022)Social media discussion forum…Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM (2022)Influencer Marketing: Role of…The role of social media elements in driving co-creation and engagement (2021)The role of social media elem…Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination (2021)Social Media Marketing Activi…Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism (2021)Linking Social Media Marketin…Does Customer Experience Always Benefit Company? Examining Customers’ Epistemic Motivation and Interaction With Service Contexts (2021)Does Customer Experience Alwa…Driving COBRAs: the power of social media marketing (2020)Driving COBRAs: the power of …Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Customer Engagement (2011)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)The sharing economy: Why people participate in collaborative consumption (2015)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance (2013)The psychology of interpersonal relations. (1958)On the Evaluation of Structural Equation Models (1988)Electronic word-of-mouth in hospitality and tourism management (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2014A primer on partial least squares structural equation modeling (PLS-SEM)12,786 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,847 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2017Partial Least Squares Structural Equation Modeling3,283 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

3,261 cited
  • 2019How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM3,259 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • Cited by

    • 2021Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism154 cited
    • 2020Driving COBRAs: the power of social media marketing128 cited
    • 2021Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination127 cited
    • 2023Building value co-creation with social media marketing, brand trust, and brand loyalty117 cited
    • 2021The role of social media elements in driving co-creation and engagement108 cited
    • 2022Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM108 cited
    • 2021Does Customer Experience Always Benefit Company? Examining Customers’ Epistemic Motivation and Interaction With Service Contexts20 cited
    • 2022Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia11 cited