SZodixStudyAcademic Library
DashboardShelvesOpen accessMy libraryInboxNotesWriteLearnAlerts
More
Ask your libraryNotificationsQuick citeReview
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
7 references·0 citing·29 second hop
Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review (2020)Effectiveness and Efficiency of TV’s Bran…Empirical Evidence of TV Advertising Effectiveness (2009)Empirical Evidence of TV Adve…Marketing Communications (2002)Marketing CommunicationsAn Empirical Investigation of Advertising Wearin and Wearout (2000)An Empirical Investigation of…Advertising Wearin and Wearout: Ten Years Later—More Empirical Evidence and Successful Practice (1998)Advertising Wearin and Wearou…Executional Factors and Advertising Effectiveness: A Replication (1989)Executional Factors and Adver…Effective television advertising : a study of 1000 commercials (1986)Effective television advertis…Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness (1979)Effective Frequency: The Rela…Statistical significance in psychological research. (1968)Current issues and research in advertising (1978)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials (1997)Measuring the Effects and Effectiveness of Interactive Advertising (2000)Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda (2008)Meta-Analytic Procedures for Social Research (1991)An Analysis of Real World TV Advertising Tests: A 15-Year Update (2007)Leveraging Synergy and Emotion In a Multi-Platform World (2013)How Online Consumer Segments Differ in Long-term Marketing Effectiveness (2014)Separate and joint effects of advertising and placement (2015)Getting the most out of advertising and promotion. (1990)How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders (2006)Including the effects of prior and recent contact effort in a customer scoring model for database marketing (2008)TV Ads impact on consumer purchase intention (2014)The Structure of Scientific Revolutions (2018)Investigating the Impact of Executional Style on Television Commercial Effectiveness (1994)Beyond Effective Frequency Evaluating media schedules using frequency value planning (2002)Media Influences on Marketing Communications (2002)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)A meta-analysis of humor in advertising (2008)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)Using ski destination choice criteria to segment Finnish ski resort customers (2010)Message on a bottle: packaging the Great Russian past (2013)Advertising in a Free Society (2021)From “Frequency” to “Continuity”—Is It a New Dawn? (1997)Bundling Strategies When Products Are Vertically Differentiated and Capacities Are Limited (2010)The effects of creativity on advertising wear-in and wear-out (2014)
this work references cited by second hop

References

  • 1986Effective television advertising : a study of 1000 commercials219 cited
  • 1989Executional Factors and Advertising Effectiveness: A Replication179 cited
  • 1979Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness114 cited
  • 2000An Empirical Investigation of Advertising Wearin and Wearout76 cited
  • 2009Empirical Evidence of TV Advertising Effectiveness69 cited
  • 2002Marketing Communications38 cited
  • 1998Advertising Wearin and Wearout: Ten Years Later—More Empirical Evidence and Successful Practice30 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work