this work references cited by second hopReferences
- 1983THE GLOBALIZATION OF MARKETS3,411 cited
- 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,360 cited
- 1994From Marketing Mix to Relationship Marketing1,460 cited
- 1987The new marketing—Developing long-term interactive relationships1,070 cited
- 2004The relationship marketing process: communication, interaction, dialogue, value1,029 cited
- 2019MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL954 cited
- 1994Making Relationship Marketing Operational788 cited
- 1988Basic Marketing Research449 cited
- 2019Impact of Environmental, Social, and Governance Information on Economic Performance: Evidence of a Corporate ‘Sustainability Advantage’ from Europe400 cited
- 2007Marketing introduction301 cited
- 2015Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For262 cited
- 2009The moderating effect of institutional context on the relationship between associational activity and new business activity in emerging economies254 cited
- 2002Thinking about relationship marketing: where are we now?185 cited
- 2018Blending Internet-of-Things (IoT) solutions into relationship marketing strategies161 cited
- 2008International business and institutional development in Central and Eastern Europe
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work