References

• 2003Evolving to a New Dominant Logic for Marketing14,777 cited
• 2007Service-dominant logic: continuing the evolution7,615 cited
• 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
• 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
• 2015Service Innovation: A Service-Dominant Logic Perspective11,945 cited
• 2017The Digital Platform: A Research Agenda1,680 cited
• 2008From goods to service(s): Divergences and convergences of logics1,025 cited
• 2009Service, value networks and learning983 cited
• 2015Service Innovation in the Digital Age: Key Contributions and Future Directions957 cited
• 2019Digital platform ecosystems944 cited
• 2009The evolving brand logic: a service-dominant logic perspective881 cited
• 2010A service perspective on business relationships: The value creation, interaction and marketing interface656 cited
• 2019Organizing for digital servitization: A service ecosystem perspective558 cited
• 2008Designing Multi-Interface Service Experiences394 cited
• 2017The International Encyclopedia of Communication Theory and Philosophy111 cited