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Positioning – a literature review
16 references·7 citing·52 second hop
Positioning – a literature review (2020)Positioning – a literature reviewA Framework for Conceptual Contributions in Marketing (2019)A Framework for Conceptual Co…Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)Destination Marketing Organiz…Systematic Review and Evidence Synthesis as a Practice and Scholarship Tool (2012)Systematic Review and Evidenc…A Framework for Conceptual Contributions in Marketing (2011)A Framework for Conceptual Co…Building strong brands in a modern marketing communications environment (2009)Building strong brands in a m…Building brand identity in competitive markets: a conceptual model (2008)Building brand identity in co…Universities in a competitive global marketplace (2006)Universities in a competitive…Green branding effects on attitude: functional versus emotional positioning strategies (2005)Green branding effects on att…Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Towards a Methodology for Dev…Symbolic and functional positioning of brands (1998)Symbolic and functional posit…Musings on management. Ten ideas designed to rile everyone who cares about management. (1996)Musings on management. Ten id…Determinants of customer satisfaction in retail banking (1996)Determinants of customer sati…Tourism Image: Attribute Measurement of State Tourism Products Using Multidimensional Scaling Techniques (1989)Tourism Image: Attribute Meas…Service Positioning through Structural Change (1987)Service Positioning through S…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Positioning your product (1982)Positioning your productInfluence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry (2024)Influence of Corporate Enviro…Typologies and taxonomies of positioning strategies: a systematic literature review (2023)Typologies and taxonomies of …Positioning in SMEs: entrepreneurs’ perceptions and strategies (2023)Positioning in SMEs: entrepre…Perceived organisational support and performance of small and medium scale enterprises in Nigeria. 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(2012)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)The effect of social media communication on consumer perceptions of brands (2014)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction (1998)Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking (2002)The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e‐commerce settings (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations (2015)DMO online platforms: Image and intention to visit (2017)Exploring the role of next-generation virtual technologies in destination marketing (2018)Primary, Secondary, and Meta-Analysis of Research (1976)The New production of knowledge: the dynamics of science and research in contemporary societies (1995)Re-Thinking Science: Knowledge and the Public in an Age of Uncertainty (2003)Bibliometric Methods in Management and Organization (2014)Literature review as a research methodology: An overview and guidelines (2019)How to conduct a bibliometric analysis: An overview and guidelines (2021)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer value: The next source for competitive advantage (1997)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Possessions and the Extended Self (1988)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Location, Competition, and Economic Development: Local Clusters in a Global Economy (2000)Looking Forward and Looking Backward: Cognitive and Experiential Search (2000)A Critical Assessment of Business Model Research (2017)
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References

  • 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review15,354 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1996Musings on management. Ten ideas designed to rile everyone who cares about management.1,623 cited
  • 2011A Framework for Conceptual Contributions in Marketing1,538 cited
  • 2009Building strong brands in a modern marketing communications environment1,143 cited
  • 1987Service Positioning through Structural Change928 cited
  • 2012Systematic Review and Evidence Synthesis as a Practice and Scholarship Tool868 cited
  • 2006Universities in a competitive global marketplace866 cited
  • 1996Determinants of customer satisfaction in retail banking861 cited
  • 2013Destination Marketing Organizations and destination marketing: A narrative analysis of the literature781 cited
  • 1998Symbolic and functional positioning of brands661 cited
  • 2019A Framework for Conceptual Contributions in Marketing581 cited
  • 2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited
  • 1989Tourism Image: Attribute Measurement of State Tourism Products Using Multidimensional Scaling Techniques552 cited
  • 2008

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Building brand identity in competitive markets: a conceptual model
487 cited
  • 1982Positioning your product429 cited
  • Cited by

    • 2023Mapping research in marketing: trends, influential papers and agenda for future research25 cited
    • 2023Positioning in SMEs: entrepreneurs’ perceptions and strategies15 cited
    • 2023Exploring the Potential of ChatGPT in Improving Online Marketing and Promotion of MSMEs15 cited
    • 2023Typologies and taxonomies of positioning strategies: a systematic literature review12 cited
    • 2024Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry12 cited
    • 2022Posicionamiento de los atributos de marca en los museos universitarios de la ciudad de Puebla, México en función de su atractivo cultural3 cited
    • 2023Perceived organisational support and performance of small and medium scale enterprises in Nigeria.1 cited