Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Impact of celebrity endorser as in-store stimuli on impulse buying

16 references·4 citing·42 second hop

FromToDepth

this work references cited by second hop

References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1985Measuring the Involvement Construct6,012 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
2017European Journal of Business and Management2,838 cited
1995Normative Influences on Impulsive Buying Behavior1,941 cited
1981Designing Research for Application1,805 cited
1999Celebrity Endorsement: A Literature Review1,734 cited
1994Store atmosphere and purchasing behavior1,649 cited
1998Impulse buying: Modeling its precursors1,401 cited
2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
2000

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

1,301 cited

2001Congruency of scent and music as a driver of in-store evaluations and behavior1,154 cited

Cited by

2022Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention129 cited
2022The Impact of Celebrity Endorsement on Followers’ Impulse Purchasing25 cited
2020Exploring the Relationship Between Celebrity Worship and Brand Equity: The Mediating Role of Self-brand Connection19 cited
2023Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics16 cited