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Etnik Restoranlarda Marka Değeri Oluşturulması: İstanbul Örneği
16 references·0 citing·47 second hopsampled
Etnik Restoranlarda Marka Değeri Oluşturulması: İstanbul Örneği (2020)Etnik Restoranlarda Marka Değeri Oluşturu…Consumers' Choice Factors of an Upscale Ethnic Restaurant (2013)Consumers' Choice Factors of …Effects of authentic atmospherics in ethnic restaurants: investigating Chinese restaurants (2011)Effects of authentic atmosphe…Dimensions of Brand Equity in the Chain Restaurant Industry (2011)Dimensions of Brand Equity in…The perceptions of the BMW Mini brand: the importance of historical associations and the development of a model (2006)The perceptions of the BMW Mi…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …The brand association base: A conceptual model for strategically leveraging partner brand equity (2004)The brand association base: A…How to Develop a Destination Brand Logo: A Qualitative and Quantitative Approach (2004)How to Develop a Destination …Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)Consumer Perceptions of Iconi…The Effect of Musical Style on Restaurant Customers' Spending (2003)The Effect of Musical Style o…The effects of brand associations on consumer response (2001)The effects of brand associat…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…From brand values to customer value (1996)From brand values to customer…A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…Measuring brand value with scanner data (1993)Measuring brand value with sc…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,832 cited
  • 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,237 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,049 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility992 cited
  • 1993Measuring brand value with scanner data618 cited
  • 2001The effects of brand associations on consumer response599 cited
  • 2003The Effect of Musical Style on Restaurant Customers' Spending204 cited
  • 2011Effects of authentic atmospherics in ethnic restaurants: investigating Chinese restaurants196 cited
  • 1996From brand values to customer value167 cited
  • 2011Dimensions of Brand Equity in the Chain Restaurant Industry151 cited
  • 2004How to Develop a Destination Brand Logo: A Qualitative and Quantitative Approach105 cited
  • 2013Consumers' Choice Factors of an Upscale Ethnic Restaurant76 cited

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2004
The brand association base: A conceptual model for strategically leveraging partner brand equity
71 cited
  • 2006The perceptions of the BMW Mini brand: the importance of historical associations and the development of a model56 cited
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