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IMPACT OF SERVICE QUALITY AND BRAND IMAGE ON BRAND LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION
12 references·0 citing·45 second hop
IMPACT OF SERVICE QUALITY AND BRAND IMAGE ON BRAND LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION (2020)IMPACT OF SERVICE QUALITY AND BRAND IMAGE…Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust (2020)Impacts the Brand of Experien…Impact of Brand Image and Brand Loyalty in Measuring Brand Equity of Islami Bank Bangladesh Ltd. (2015)Impact of Brand Image and Bra…The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image: Evidence from Hotel Industry of Pakistan (2014)The Impact of Service Quality…How to Improve Perceived Service Quality by Increasing Customer Participation (2014)How to Improve Perceived Serv…Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market (2013)Supermarket self-checkout ser…An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction (2009)An examination of the relatio…The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The influence of brand image …The Impact of Product and Service Quality on Brand Loyalty (2005)The Impact of Product and Ser…Service loyalty (2002)Service loyaltyOn the relationship between store image, store satisfaction and store loyalty (1998)On the relationship between s…The complex relationship between consumer satisfaction and brand loyalty (1995)The complex relationship betw…A Theory of Multidimensional Brand Loyalty (1974)A Theory of Multidimensional …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Impact of service quality dimensions in internet banking on customer satisfaction (2014)The role of E-service quality in shaping online meeting platforms: a case study from higher education sector (2020)Customer experience in digital banking: a review and future research directions (2022)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Evolving to a New Dominant Logic for Marketing (2003)Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment (2008)The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation (2010)Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality (2015)The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image (2016)Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust (2017)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring Consumer Involvement Profiles (1985)The evolution and future of national customer satisfaction index models (2001)Relationship quality as a predictor of B2B customer loyalty (2006)The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Coefficient Alpha and the Internal Structure of Tests (1951)Comfort your online customer: quality, trust and loyalty on the internet (2004)Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer loyalty in the fast food restaurants of Bangladesh (2019)Assessing the moderating roles of brand equity, intellectual capital and social capital in Chinese luxury hotels (2020)The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review (2024)The Commitment-Trust Theory of Relationship Marketing (1994)Metode Riset Untuk Bisnis & Ekonomi (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Driving forces of repurchasing social enterprise products (2021)When do family brand personalities lead to brand loyalty? A study of family‐owned fashion retailers in Pakistan (2021)Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing (2024)An empirical model for brand loyalty measurement (2007)The Mediating Role of Customer Trust on Customer Loyalty (2013)Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur (2014)Destination marketing: The use of technology since the millennium (2017)Are information quality and source credibility really important for shared content on social media? (2018)Enhancing brand relationship performance through customer participation and value creation in social media brand communities (2018)
this work references cited by second hop

References

  • 2002Service loyalty1,549 cited
  • 1998On the relationship between store image, store satisfaction and store loyalty1,157 cited
  • 1995The complex relationship between consumer satisfaction and brand loyalty1,064 cited
  • 2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective903 cited
  • 2013Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market474 cited
  • 2009An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction190 cited
  • 2014How to Improve Perceived Service Quality by Increasing Customer Participation186 cited
  • 2014The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image: Evidence from Hotel Industry of Pakistan133 cited
  • 1974A Theory of Multidimensional Brand Loyalty92 cited
  • 2020Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust62 cited
  • 2005The Impact of Product and Service Quality on Brand Loyalty56 cited
  • 2015Impact of Brand Image and Brand Loyalty in Measuring Brand Equity of Islami Bank Bangladesh Ltd.35 cited

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