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Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption

16 references·16 citing·39 second hopsampled

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References

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1998

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Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior.

3,666 cited

2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,656 cited

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