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Love spillover from a hotel sub-brand to its corporate brand: An associative network theory perspective
16 references·0 citing·42 second hop
Love spillover from a hotel sub-brand to its corporate brand: An associative network theory perspective (2020)Love spillover from a hotel sub-brand to …Principles and Practice of Structural Equation Modeling (2012)Principles and Practice of St…Brand Love (2011)Brand LovePerceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator (2008)Perceived value, satisfaction…Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects (2008)Negative Spillover in Brand P…Modeling the brand extensions' influence on brand image (2008)Modeling the brand extensions…Brand Portfolio Strategy and Firm Performance (2008)Brand Portfolio Strategy and …When consumers love their brands: Exploring the concept and its dimensions (2007)When consumers love their bra…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The value of online surveys (2005)The value of online surveysEntrepreneurial orientation and small business performance: a configurational approach (2004)Entrepreneurial orientation a…Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004)Brand Portfolio Strategy: Cre…Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions (2003)Reciprocal Spillover Effects:…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Statistical Power with Moderated Multiple Regression in Management Research (1995)Statistical Power with Modera…Face and Favor: The Chinese Power Game (1987)Face and Favor: The Chinese P…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)Dimensions of Brand Personality (1997)Brand communities embedded in social networks (2012)Consumer engagement with self-expressive brands: brand love and WOM outcomes (2014)Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend (2015)The Presentation of Self in Everyday Life. (1956)The Norm of Reciprocity: A Preliminary Statement (1960)Bringing Strong Ties Back in: Indirect Ties, Network Bridges, and Job Searches in China (1997)Pancultural self-enhancement. (2003)On the Intricacies of the Chinese Guanxi: A Process Model of Guanxi Development (2004)Exchange and Power in Social Life (2017)Marketing Research: An Applied Orientation (1994)Web Surveys versus other Survey Modes: A Meta-Analysis Comparing Response Rates (2008)Social research 2.0: virtual snowball sampling method using Facebook (2012)Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)When Will a Brand Scandal Spill Over, and how Should Competitors Respond? (2006)The Impact of Incomplete Typeface Logos on Perceptions of the Firm (2011)Is two-tailed testing for directional research hypotheses tests legitimate? (2012)Firm Resources and Sustained Competitive Advantage (1991)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)Strategic Process Effects on the Entrepreneurial Orientation–Sales Growth Rate Relationship (2006)Entrepreneurial Orientation and New Venture Performance: The Moderating Role of Intra- And Extraindustry Social Capital (2008)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Naturalistic inquiry (1985)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Drivers of consumer–brand identification (2012)The role of brand love in consumer‐brand relationships (2013)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)POSITIVE PSYCHOLOGICAL CAPITAL: MEASUREMENT AND RELATIONSHIP WITH PERFORMANCE AND SATISFACTION (2007)Measurement invariance conventions and reporting: The state of the art and future directions for psychological research (2016)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)
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References

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  • 2004Entrepreneurial orientation and small business performance: a configurational approach3,194 cited
  • 1987Face and Favor: The Chinese Power Game2,283 cited
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  • 2008Modeling the brand extensions' influence on brand image267 cited
  • 2008Brand Portfolio Strategy and Firm Performance267 cited

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  • 2008Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects244 cited
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